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Tracking destination image across the trip experience with smartphone technology

Author

Listed:
  • Smith, Wayne W.
  • Li, Xiang (Robert)
  • Pan, Bing
  • Witte, Mark
  • Doherty, Sean T.

Abstract

The purpose of this study is to examine changes to tourists' image of a destination throughout a trip experience. Using Blackberry technology, a group of Canadian student travelers to Peru were asked to record images and experience about their trip during several key moments (pre-trip, upon arrival, half-way, departure, and post-trip). The results of this mixed methods study indicate that tourists' destination image is dynamic and continuously evolving throughout their trip, and various incidents during the trip could impact it. Of particular importance are the impressions made upon arrival and departure, as they are powerful determinants of post-trip images. Affective image appear to be rather haphazard during the trip whereas most respondents' cognitive image follows a specific pattern where the subjects go through an adjustment period at the beginning of the trip (resulting in lowered scores) but then rebound in a positive direction from that point. Further, post-trip cognitive scores tend to continue to rise significantly while affective scores tend to return to pre-trip levels.

Suggested Citation

  • Smith, Wayne W. & Li, Xiang (Robert) & Pan, Bing & Witte, Mark & Doherty, Sean T., 2015. "Tracking destination image across the trip experience with smartphone technology," Tourism Management, Elsevier, vol. 48(C), pages 113-122.
    • Handle: RePEc:eee:touman:v:48:y:2015:i:c:p:113-122
    DOI: 10.1016/j.tourman.2014.04.010
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    References listed on IDEAS

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    1. Calder, Bobby J & Phillips, Lynn W & Tybout, Alice M, 1981. "Designing Research for Application," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(2), pages 197-207, September.
    2. Hosany, Sameer & Ekinci, Yuksel & Uysal, Muzaffer, 2006. "Destination image and destination personality: An application of branding theories to tourism places," Journal of Business Research, Elsevier, vol. 59(5), pages 638-642, May.
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    Citations

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    Cited by:

    1. Chen, Yong & Li, Xiang (Robert), 2018. "Does a happy destination bring you happiness? Evidence from Swiss inbound tourism," Tourism Management, Elsevier, vol. 65(C), pages 256-266.
    2. Martín-Santana, Josefa D. & Beerli-Palacio, Asunción & Nazzareno, Patrizio A., 2017. "Antecedents and consequences of destination image gap," Annals of Tourism Research, Elsevier, vol. 62(C), pages 13-25.
    3. Molinillo, Sebastian & Liébana-Cabanillas, Francisco & Anaya-Sánchez, Rafael & Buhalis, Dimitrios, 2018. "DMO online platforms: Image and intention to visit," Tourism Management, Elsevier, vol. 65(C), pages 116-130.
    4. Meqbel M. Aliedan & Abu Elnasr E. Sobaih & Ibrahim A. Elshaer, 2021. "Influence of Cities-Based Entertainment on Tourist Satisfaction: Mediating Roles of Destination Image and Experience Quality," Sustainability, MDPI, vol. 13(19), pages 1-14, October.
    5. Hailong Wu & Takamitsu Jimura, 2019. "Exploring an Importance–Performance Analysis approach to evaluate destination image," Local Economy, London South Bank University, vol. 34(7), pages 699-717, November.
    6. Chang Gan & Kai Wang & Mihai Voda & Jun Ye & Lijun Chen, 2023. "Analysis on the impact of technological innovation on tourism development: The case of Yangtze River Delta Urban Agglomeration in China," Tourism Economics, , vol. 29(5), pages 1251-1271, August.
    7. Lili Sun & Jong-Woo Jun, 2022. "Effects of Hallyu on Chinese Consumers: A Focus on Remote Acculturation," Sustainability, MDPI, vol. 14(5), pages 1-23, March.
    8. Ralf Buckley & Mary-Ann Cooper, 2021. "Assortative Matching of Tourists and Destinations: Agents or Algorithms?," Sustainability, MDPI, vol. 13(4), pages 1-10, February.
    9. Deng, Ning & Li, Xiang (Robert), 2018. "Feeling a destination through the “right” photos: A machine learning model for DMOs’ photo selection," Tourism Management, Elsevier, vol. 65(C), pages 267-278.
    10. Anne Hardy & Sarah Hyslop & Kate Booth & Brady Robards & Jagannath Aryal & Ulrike Gretzel & Richard Eccleston, 2017. "Tracking tourists’ travel with smartphone-based GPS technology: a methodological discussion," Information Technology & Tourism, Springer, vol. 17(3), pages 255-274, September.
    11. Xesfingi, Sofia & Papadopoulou, Georgia & Karamanis, Dimitrios & Martens, Hanno M., 2018. "Visitors’ satisfaction in Dubai and pre-trip destination image," MPRA Paper 89850, University Library of Munich, Germany.
    12. Peng Yu & Hongmei Zhang, 2020. "Does Travel Really Enhance Destination-Country Image? Understanding Tourists’ Changes in Perception toward a Destination Country," Sustainability, MDPI, vol. 12(10), pages 1-12, May.

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