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Willingness to pay as an economic instrument for coastal tourism management: Cases from Mersin, Turkey

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  • Birdir, Sevda
  • Ünal, Özlem
  • Birdir, Kemal
  • Williams, Allan T.

Abstract

This paper reports results from a Willingness to Pay study using data from 402 respondents at the Turkish beaches of Kizkalesi, Yemiskumu and Susanoglu near Mersin. Of the respondents 92% expressed a WTP to see the beaches improved through tackling issues of washed up litter and man-made debris, provision of more social activities and to maintain the quality of the beach. The mean values to pay a reasonable charge were €2.33 for Kizkalesi, €2.22 for Yemiskumu and €1.77 for Susanoglu beach per adult beach visit. Fixed price per visit followed by voluntary box and through local taxes were the preferred mode of payment. It is suggested these findings have value for local governments for efficient beach management.

Suggested Citation

  • Birdir, Sevda & Ünal, Özlem & Birdir, Kemal & Williams, Allan T., 2013. "Willingness to pay as an economic instrument for coastal tourism management: Cases from Mersin, Turkey," Tourism Management, Elsevier, vol. 36(C), pages 279-283.
    • Handle: RePEc:eee:touman:v:36:y:2013:i:c:p:279-283
    DOI: 10.1016/j.tourman.2012.10.020
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    7. Ilaria Rodella & Fabio Albino Madau & Donatella Carboni, 2020. "The Willingness to Pay for Beach Scenery and Its Preservation in Italy," Sustainability, MDPI, vol. 12(4), pages 1-28, February.
    8. Rogério Portantiolo Manzolli & David Blanco & Luana Portz & Andrea Yanes & Seweryn Zielinski & César Augusto Ruiz Agudelo & Andres Suarez, 2022. "Large Wood Debris Contributes to Beach Ecosystems but Colombian Beachgoer’s Do Not Recognize It," Sustainability, MDPI, vol. 14(13), pages 1-22, July.
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    11. Khedr, Salma & Rehdanz, Katrin & Brouwer, Roy & van Beukering, Pieter & Dijkstra, Hanna & Duijndam, Sem & Okoli, Ikechukwu C., 2023. "Public preferences for marine plastic litter management across Europe," Ecological Economics, Elsevier, vol. 204(PA).
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    13. Gurel Cetin & Zaid Alrawadieh & Mithat Zeki Dincer & Fusun Istanbullu Dincer & Dimitri Ioannides, 2017. "Willingness to Pay for Tourist Tax in Destinations: Empirical Evidence from Istanbul," Economies, MDPI, vol. 5(2), pages 1-15, June.
    14. Kim, Ju-Hee & Yoo, Seung-Hoon, 2020. "Public perspective on the environmental impacts of sea sand mining: Evidence from a choice experiment in South Korea," Resources Policy, Elsevier, vol. 69(C).
    15. Saayman, Melville & Krugell, Waldo F. & Saayman, Andrea, 2016. "Willingness to pay: Who are the cheap talkers?," Annals of Tourism Research, Elsevier, vol. 56(C), pages 96-111.
    16. Rodgers Makwinja & Ishmael Bobby Mphangwe Kosamu & Chikumbusko Chiziwa Kaonga, 2019. "Determinants and Values of Willingness to Pay for Water Quality Improvement: Insights from Chia Lagoon, Malawi," Sustainability, MDPI, vol. 11(17), pages 1-26, August.
    17. Navneel Shalendra Prasad & Nikeel Nishkar Kumar, 2022. "Resident Perceptions of Environment and Economic Impacts of Tourism in Fiji," Sustainability, MDPI, vol. 14(9), pages 1-20, April.
    18. Nguyen An Thinh & Nguyen Ngoc Thanh & Luong Thi Tuyen & Luc Hens, 2019. "Tourism and beach erosion: valuing the damage of beach erosion for tourism in the Hoi An World Heritage site, Vietnam," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 21(5), pages 2113-2124, October.
    19. Juan Ignacio Pulido-Fernández & Yaiza López-Sánchez, 2016. "Are Tourists Really Willing to Pay More for Sustainable Destinations?," Sustainability, MDPI, vol. 8(12), pages 1-20, November.
    20. World Bank Group, 2016. "Valuing Water Resources in Turkey," World Bank Publications - Reports 25291, The World Bank Group.
    21. Fan Yang & Ling Ding & Cai Liu & Lizheng Xu & Stephen Nicholas & Jian Wang, 2018. "Haze Attitudes and the Willingness to Pay for Haze Improvement: Evidence from Four Cities in Shandong Province, China," IJERPH, MDPI, vol. 15(10), pages 1-15, October.
    22. Carlos Jurado-Rivas & Marcelino Sánchez-Rivero, 2019. "Willingness to Pay for More Sustainable Tourism Destinations in World Heritage Cities: The Case of Caceres, Spain," Sustainability, MDPI, vol. 11(21), pages 1-21, October.
    23. José Luis Durán-Román & Pablo Juan Cárdenas-García & Juan Ignacio Pulido-Fernández, 2020. "Tourist Tax to Improve Sustainability and the Experience in Mass Tourism Destinations: The Case of Andalusia (Spain)," Sustainability, MDPI, vol. 13(1), pages 1-20, December.
    24. Seetaram, Neelu & Song, Haiyan & Ye, Shun & Page, Stephen, 2018. "Estimating willingness to pay air passenger duty," Annals of Tourism Research, Elsevier, vol. 72(C), pages 85-97.
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