IDEAS home Printed from https://ideas.repec.org/a/eee/telpol/v36y2012i4p311-323.html
   My bibliography  Save this article

What makes consumers use VoIP over mobile phones? Free riding or consumerization of new service

Author

Listed:
  • Shin, Dong-Hee

Abstract

Consumer acceptance of technological innovations is crucial to marketing strategy and policy development. This study analyzes consumer behaviors in mobile voice over Internet protocol (mVoIP), focusing on the antecedents of consumers' intentions. Using a context-specific extension of the Technology Acceptance Model, mVoIP acceptance was investigated based on the salient belief of perceived usefulness, perceived ease of use, and facilitating factors. The results show that quality factors of mVoIP significantly influence the usefulness and ease of use, which subsequently affect the adoption of the technology. Call and service quality were found to be significant factors, followed by mobility and coverage. The policy and managerial implications of mVoIP are discussed based on the model. In conclusion, this study provides in-depth analysis and heuristic data on the consumer drivers, market dynamics, and policy implication within the mVoIP ecosystem.

Suggested Citation

  • Shin, Dong-Hee, 2012. "What makes consumers use VoIP over mobile phones? Free riding or consumerization of new service," Telecommunications Policy, Elsevier, vol. 36(4), pages 311-323.
    • Handle: RePEc:eee:telpol:v:36:y:2012:i:4:p:311-323
    DOI: 10.1016/j.telpol.2012.01.004
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0308596112000195
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.telpol.2012.01.004?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Jin Noh, Mi & Seong Kim, Ju, 2010. "Factors influencing the user acceptance of digital home services," Telecommunications Policy, Elsevier, vol. 34(11), pages 672-682, December.
    2. Grazia Cecere, 2009. "VoIP Diffusion among New Entrants: A Path Dependent Process," Industry and Innovation, Taylor & Francis Journals, vol. 16(2), pages 219-245.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Hyeon Jo & Do-Hyung Park, 2024. "Exploring loyalty drivers for smartphone and mobile carriers," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-12, December.
    2. Katz, Raúl L., 2013. "Broadband, digitization and development," Libros de la CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 37062, May.
    3. Yoonsun Oh & Jungsuk Oh, 2017. "A critical incident approach to consumer response in the smartphone market: product, service and contents," Information Systems and e-Business Management, Springer, vol. 15(3), pages 577-597, August.
    4. Fudurić, Morana & Malthouse, Edward C. & Viswanathan, Vijay, 2018. "Keep it, shave it, cut it: A closer look into consumers’ video viewing behavior," Business Horizons, Elsevier, vol. 61(1), pages 85-93.
    5. Bustillo, René, 2013. "The advance of cloud computing," Libros de la CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 37068, May.
    6. Galperin, Hernán & Katz, Raúl L., 2013. "The demand gap: drivers and public policies," Libros de la CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 37060, May.
    7. Viecens, María Fernanda & Galperin, Hernán & Mariscal Avilés, Judith, 2013. "National broadband plans," Libros de la CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 37065, May.
    8. Bustillo, René, 2013. "Net neutrality: debate and policies," Libros de la CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 37067, May.
    9. Choi, Daewon, 2013. "Broadband and industrial policy: the Korean experience..," Libros de la CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 37066, May.
    10. Viecens, María Fernanda & Ganuza, Juan José, 2013. "The challenge of over-the-top content and services," Libros de la CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 37069, May.
    11. Yoonsun Oh & Jungsuk Oh, 0. "A critical incident approach to consumer response in the smartphone market: product, service and contents," Information Systems and e-Business Management, Springer, vol. 0, pages 1-21.
    12. Flores-Roux, Ernesto M., 2013. "Mobile broadband: the urgent need for speedier roll-out," Libros de la CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 37063, May.
    13. Jordán, Valeria & Rojas, Fernando & Barrantes, Roxana, 2013. "The shifting digital paradigm in Latin America," Libros de la CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 37059, May.
    14. Badran, Mona Farid, 2019. "eHealth in Egypt: The demand-side perspective of implementing electronic health records," Telecommunications Policy, Elsevier, vol. 43(6), pages 576-594.
    15. Colciago, Andrea & Etro, Federico, 2013. "Cloud computing, structural change and job creation in SMEs," Libros de la CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 37064, May.
    16. Ghezzi, Antonio & Cortimiglia, Marcelo Nogueira & Frank, Alejandro Germán, 2015. "Strategy and business model design in dynamic telecommunications industries: A study on Italian mobile network operators," Technological Forecasting and Social Change, Elsevier, vol. 90(PA), pages 346-354.
    17. León, Omar de, 2013. "Regional and international connectivity," Libros de la CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 37061, May.
    18. -, 2013. "Broadband in Latin America: Beyond Connectivity," Libros de la CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 35899 edited by Eclac, May.
    19. Rawin Vongurai, 2020. "Factors Influencing Intention to Use Fitness Trackers: A Case Study on Thais’ Living in Bangkok," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 457-477.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Valerie Graf-Drasch & Maximilian Röglinger & Annette Wenninger & Sabiölla Hosseini, 2022. "A Contextualized Acceptance Model for Proactive Smart Services," Schmalenbach Journal of Business Research, Springer, vol. 74(3), pages 345-387, September.
    2. Grazia Cecere & Muge Ozman, 2014. "Innovation, Recombination and Technological Proximity," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 5(3), pages 646-667, September.
    3. Zhang, Gupeng & Wang, Xiao & Duan, Hongbo & Zheng, Leven J., 2021. "How do new entrants’ pre-entry technological backgrounds impact their cross-industry innovation performances? A retrospective study of the mobile phone vendors," Technovation, Elsevier, vol. 100(C).
    4. Li, Raymond & Shiu, Alice, 2012. "Internet diffusion in China: A dynamic panel data analysis," Telecommunications Policy, Elsevier, vol. 36(10), pages 872-887.
    5. Cecere, Grazia, 2012. "Creative and adaptive responses in technological change," 23rd European Regional ITS Conference, Vienna 2012 60396, International Telecommunications Society (ITS).
    6. Sadowski, Bert M., 2017. "Advanced users and the adoption of high speed broadband: Results of a living lab study in the Netherlands," Technological Forecasting and Social Change, Elsevier, vol. 115(C), pages 1-14.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:telpol:v:36:y:2012:i:4:p:311-323. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/30471/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.