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YouTube's growth in use among children 0–5 during COVID19: The Occidental European case

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  • Lozano-Blasco, Raquel
  • Quilez-Robres, Alberto
  • Delgado-Bujedo, Diego
  • Latorre-Martínez, Mª Pilar

Abstract

YouTube has become an educational and entertainment tool among Western European families, particularly during the COVID-19 pandemic. This study monitored the main channels for children aged 0–5 years by using the social media analysis (SNA) methodology from March 24, 2020 to August 24, 2020. The software used has been FanpageKarma, which allows the collection and interpretation of data. The results indicate not only a growth in the use of such channels during confinement, but also how their expansion is related to the evolution of the COVID-19, reflecting, in turn, the consequences of the government policies adopted. Social distancing generated a greater consumption of recreational content, but not a greater growth in educational content regardless of the country or culture.

Suggested Citation

  • Lozano-Blasco, Raquel & Quilez-Robres, Alberto & Delgado-Bujedo, Diego & Latorre-Martínez, Mª Pilar, 2021. "YouTube's growth in use among children 0–5 during COVID19: The Occidental European case," Technology in Society, Elsevier, vol. 66(C).
    • Handle: RePEc:eee:teinso:v:66:y:2021:i:c:s0160791x21001238
    DOI: 10.1016/j.techsoc.2021.101648
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    References listed on IDEAS

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