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Antecedents and gains of user participation in social media in Taiwan

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  • Hsu, Chin-Lung
  • Lin, Judy Chuan-Chuan

Abstract

Social media provide a wide array of interactive functions which allow users to share and comment on content and personal status. While considerable work has been done on identifying factors which influence social media usage intention, few studies have empirically examined factors which cause users to share content, related group behaviors, and consequences of social media participation. This study develops an integrated model to explore these research questions. The proposed model is empirically evaluated using survey data collected from 389 social media users. Results suggest that altruism, expected reciprocal benefit and expected relationship are significant determinants of knowledge sharing intention. We-intention is determined by factors such as social norms, online self-presentation, social identity and knowledge sharing intention. Moreover, users obtain social support and social capital through social media participation. The findings may provide useful insights for social media platform managers and marketers.

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  • Hsu, Chin-Lung & Lin, Judy Chuan-Chuan, 2020. "Antecedents and gains of user participation in social media in Taiwan," Technology in Society, Elsevier, vol. 61(C).
    • Handle: RePEc:eee:teinso:v:61:y:2020:i:c:s0160791x19303252
    DOI: 10.1016/j.techsoc.2020.101243
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    Cited by:

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    2. Casper Ferm, Lars-Erik & Thaichon, Park, 2021. "Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry: A multi-group analysis utilizing social exchange theory," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    3. Hanifah Ihsaniyati & Sarwititi Sarwoprasodjo & Pudji Muljono & Dyah Gandasari, 2023. "The Use of Social Media for Development Communication and Social Change: A Review," Sustainability, MDPI, vol. 15(3), pages 1-35, January.
    4. Hong, Ying & Hu, Jiangting & Zhao, Yaxin, 2023. "Would you go invisible on social media? An empirical study on the antecedents of users' lurking behavior," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
    5. Peng, Jiamin & Yang, Xiaoyun & Poon, Patrick & Xie, Lishan, 2022. "Enhancing users' well-being in virtual medical tourism communities: A configurational analysis of users’ interaction characteristics and social support," Technology in Society, Elsevier, vol. 71(C).
    6. Kaya, Tugberk, 2020. "The changes in the effects of social media use of Cypriots due to COVID-19 pandemic," Technology in Society, Elsevier, vol. 63(C).
    7. Sıddık Bozkurt & David Gligor & Serhat Ozer & Serap Sarp & Rajesh Srivastava, 2024. "The impact of perceived social media interactivity on brand trust. The mediating role of perceived social media agility and the moderating role of brand value," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(3), pages 523-536, September.
    8. Belanche, Daniel & Casaló, Luis V. & Flavián, Marta & Ibáñez-Sánchez, Sergio, 2021. "Understanding influencer marketing: The role of congruence between influencers, products and consumers," Journal of Business Research, Elsevier, vol. 132(C), pages 186-195.
    9. Mohammed, Abdulalem & Ferraris, Alberto, 2021. "Factors influencing user participation in social media: Evidence from twitter usage during COVID-19 pandemic in Saudi Arabia," Technology in Society, Elsevier, vol. 66(C).
    10. Işıl Avşar Arık & Birsen Şahin Kütük, 2022. "The Relationship Between Online Socialization and Online Social Identity," Journal of Economy Culture and Society, Istanbul University, Faculty of Economics, vol. 66(66), pages 221-234, December.

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