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Towards data and analytics driven B2B-banking for green finance: A cross-selling use case study

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  • Chang, Victor
  • Hahm, Nattareya
  • Xu, Qianwen Ariel
  • Vijayakumar, P.
  • Liu, Ling

Abstract

This paper examines the role of technological innovation in banking and its potential effects on economic cycles. Specifically, it utilizes a case study of a German bank (Bank A) in the business-to-business (B2B) banking, including green finance, to demonstrate how leveraging advancements in data analytics and machine learning can enhance efficiency, risk management, and profitability. However, scaling these innovations poses risks if not managed carefully. The paper concludes with policy recommendations for utilizing technology responsibly while promoting sustainable economic growth.

Suggested Citation

  • Chang, Victor & Hahm, Nattareya & Xu, Qianwen Ariel & Vijayakumar, P. & Liu, Ling, 2024. "Towards data and analytics driven B2B-banking for green finance: A cross-selling use case study," Technological Forecasting and Social Change, Elsevier, vol. 206(C).
    • Handle: RePEc:eee:tefoso:v:206:y:2024:i:c:s004016252400338x
    DOI: 10.1016/j.techfore.2024.123542
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    References listed on IDEAS

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