Unveiling physicians’ personal branding strategies in online healthcare service platforms
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DOI: 10.1016/j.techfore.2021.120964
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- Liu, Wenlong & Jiang, Min & Li, Wangjie & Mou, Jian, 2024. "How does the anthropomorphism of AI chatbots facilitate users' reuse intention in online health consultation services? The moderating role of disease severity," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
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Keywords
Personal brand identity; Personal brand positioning; Brand performance; Online healthcare service;All these keywords.
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