Augmented reality is human-like: How the humanizing experience inspires destination brand love
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DOI: 10.1016/j.techfore.2021.120853
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Cited by:
- Huang, Tseng-Lung & Tsiotsou, Rodoula H. & Liu, Ben S., 2023. "Delineating the role of mood maintenance in augmenting reality (AR) service experiences: An application in tourism," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
- Khan, Imran & Fatma, Mobin, 2024. "AR app-based brand engagement and outcomes: A moderated mediation approach," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
- Allal-Chérif, Oihab, 2022. "Intelligent cathedrals: Using augmented reality, virtual reality, and artificial intelligence to provide an intense cultural, historical, and religious visitor experience," Technological Forecasting and Social Change, Elsevier, vol. 178(C).
- Jiahe Chen & Yu-Wei Chang, 2023. "How smart technology empowers consumers in smart retail stores? The perspective of technology readiness and situational factors," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-24, December.
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Keywords
Disruptive technology; Humanizing digital experience; Augmented reality; Green destination brand love; Technology readiness; COVID-19;All these keywords.
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