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Marketing approach to Nordic tourism

Author

Listed:
  • Alcalde-Giraudo, Alberto
  • Fernández-Hernández, Ruth
  • Paradinas-Márquez, Carmen
  • Sánchez-González, Pilar
  • García-Muiña, Fernando E.

Abstract

The hotel industry is looking for new positioning strategies to attract more clients or capture new segments to achieve maximum profitability. In order to do this, hotel companies are trying to achieve a competitive positioning that responds to the real situation of a global, changing, connected and hypercompetitive environment. However, the absence of a common European framework regulating the types of rating for the hotel sector makes rating model difficult to define.

Suggested Citation

  • Alcalde-Giraudo, Alberto & Fernández-Hernández, Ruth & Paradinas-Márquez, Carmen & Sánchez-González, Pilar & García-Muiña, Fernando E., 2021. "Marketing approach to Nordic tourism," Technological Forecasting and Social Change, Elsevier, vol. 163(C).
    • Handle: RePEc:eee:tefoso:v:163:y:2021:i:c:s0040162520312671
    DOI: 10.1016/j.techfore.2020.120441
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    References listed on IDEAS

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