IDEAS home Printed from https://ideas.repec.org/a/eee/techno/v118y2022ics016649722200044x.html
   My bibliography  Save this article

The Internet of Things and the case of Bosch: Changing business models while staying true to yourself

Author

Listed:
  • Leiting, Ann-Kathrin
  • De Cuyper, Lien
  • Kauffmann, Christian

Abstract

The Internet of Things (IoT) has disrupted many existing industries and provided new business opportunities to new and incumbent firms. In this paper, we focus on how companies change the way they work and organize themselves in light of IoT. Based on a single case study of Bosch, one of the largest incumbent German engineering firms, we shed light on how a product-centric company that focused on manufacturing for more than a century, adapts its business model to transform into an IoT company. We outline the changes that occur in terms of the company's (1) value proposition, (2) value creation, and (3) value capture. Our findings show how some of the imprinted company values play a crucial role in this transformation. Through a mechanism we call imprint anchoring, we find that these core company values serve as a leverage for Bosch to transform into an IoT provider.

Suggested Citation

  • Leiting, Ann-Kathrin & De Cuyper, Lien & Kauffmann, Christian, 2022. "The Internet of Things and the case of Bosch: Changing business models while staying true to yourself," Technovation, Elsevier, vol. 118(C).
    • Handle: RePEc:eee:techno:v:118:y:2022:i:c:s016649722200044x
    DOI: 10.1016/j.technovation.2022.102497
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S016649722200044X
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.technovation.2022.102497?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Dennis A. Gioia & Kumar Chittipeddi, 1991. "Sensemaking and sensegiving in strategic change initiation," Strategic Management Journal, Wiley Blackwell, vol. 12(6), pages 433-448, September.
    2. Metallo, Concetta & Agrifoglio, Rocco & Schiavone, Francesco & Mueller, Jens, 2018. "Understanding business model in the Internet of Things industry," Technological Forecasting and Social Change, Elsevier, vol. 136(C), pages 298-306.
    3. Benamar, Lamya & Balagué, Christine & Zhong, Zeling, 2020. "Internet of Things devices appropriation process: The Dynamic Interactions Value Appropriation (DIVA) framework," Technovation, Elsevier, vol. 89(C).
    4. Henry Chesbrough & Richard S. Rosenbloom, 2002. "The role of the business model in capturing value from innovation: evidence from Xerox Corporation's technology spin-off companies," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 11(3), pages 529-555, June.
    5. Christine Greenhalgh & Mark Rogers, 2010. "Innovation, Intellectual Property, and Economic Growth," Economics Books, Princeton University Press, edition 1, volume 0, number 9221.
    6. Gebauer, Heiko & Fleisch, Elgar & Lamprecht, Claudio & Wortmann, Felix, 2020. "Growth paths for overcoming the digitalization paradox," Business Horizons, Elsevier, vol. 63(3), pages 313-323.
    7. Lamya Benamar & Christine Balagué & Zeling Zhong, 2020. "Internet of Things devices appropriation process : the Dynamic Interactions Value Appropriation (DIVA) framework," Post-Print hal-02376414, HAL.
    8. Mathias, Blake D. & Williams, David W. & Smith, Adam R., 2015. "Entrepreneurial inception: The role of imprinting in entrepreneurial action," Journal of Business Venturing, Elsevier, vol. 30(1), pages 11-28.
    9. Andrew Whitmore & Anurag Agarwal & Li Xu, 2015. "The Internet of Things—A survey of topics and trends," Information Systems Frontiers, Springer, vol. 17(2), pages 261-274, April.
    10. Lien De Cuyper & Bart Clarysse & Nelson Phillips, 2020. "Imprinting Beyond the Founding Phase: How Sedimented Imprints Develop over Time," Organization Science, INFORMS, vol. 31(6), pages 1579-1600, November.
    11. Michel Anteby, 2013. "PERSPECTIVE —Relaxing the Taboo on Telling Our Own Stories: Upholding Professional Distance and Personal Involvement," Organization Science, INFORMS, vol. 24(4), pages 1277-1290, August.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Cai, Ying & Lin, Jun & Zhang, Ruxin, 2023. "When and how to implement design thinking in the innovation process: A longitudinal case study," Technovation, Elsevier, vol. 126(C).
    2. Clarysse, Bart & He, Vivianna Fang & Tucci, Christopher L., 2022. "How the Internet of Things reshapes the organization of innovation and entrepreneurship," Technovation, Elsevier, vol. 118(C).
    3. Muhammad Zafar Yaqub & Abdullah Alsabban, 2023. "Industry-4.0-Enabled Digital Transformation: Prospects, Instruments, Challenges, and Implications for Business Strategies," Sustainability, MDPI, vol. 15(11), pages 1-33, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Payam Hanafizadeh & Parastou Hatami & Morteza Analoui & Amir Albadvi, 2021. "Business model innovation driven by the internet of things technology, in internet service providers’ business context," Information Systems and e-Business Management, Springer, vol. 19(4), pages 1175-1243, December.
    2. Arfi, Wissal Ben & Nasr, Imed Ben & Kondrateva, Galina & Hikkerova, Lubica, 2021. "The role of trust in intention to use the IoT in eHealth: Application of the modified UTAUT in a consumer context," Technological Forecasting and Social Change, Elsevier, vol. 167(C).
    3. Ancillai, Chiara & Sabatini, Andrea & Gatti, Marco & Perna, Andrea, 2023. "Digital technology and business model innovation: A systematic literature review and future research agenda," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
    4. Querci, Ilaria & Monsurrò, Luigi & Peverini, Paolo, 2024. "When anthropomorphism backfires: Anticipation of negative social roles as a source of resistance to smart object adoption," Technovation, Elsevier, vol. 132(C).
    5. Tripathi, Vinayak R. & Popli, Manish & Gaur, Ajai, 2022. "Spirituality meets science: Impact of founders’ imprint on healthcare practices for marginal communities in India," Journal of Business Research, Elsevier, vol. 138(C), pages 311-323.
    6. Mary Tripsas, 2009. "Technology, Identity, and Inertia Through the Lens of “The Digital Photography Company”," Organization Science, INFORMS, vol. 20(2), pages 441-460, April.
    7. Dean A. Shepherd & Marc Gruber, 2021. "The Lean Startup Framework: Closing the Academic–Practitioner Divide," Entrepreneurship Theory and Practice, , vol. 45(5), pages 967-998, September.
    8. Greg Fisher, 2024. "Resourcefulness Enactment: The Sensemaking Process Underpinning Resourceful Actions," Entrepreneurship Theory and Practice, , vol. 48(4), pages 911-940, July.
    9. Lien De Cuyper & Bart Clarysse & Nelson Phillips, 2020. "Imprinting Beyond the Founding Phase: How Sedimented Imprints Develop over Time," Organization Science, INFORMS, vol. 31(6), pages 1579-1600, November.
    10. Mario Coccia, 2017. "Disruptive firms," Papers 1710.06132, arXiv.org.
    11. Liu, Yang & Dong, Jiuyu & Mei, Liang & Shen, Rui, 2023. "Digital innovation and performance of manufacturing firms: An affordance perspective," Technovation, Elsevier, vol. 119(C).
    12. Arash Najmaei & Zahra Sadeghinejad, 2023. "Green and sustainable business models: historical roots, growth trajectory, conceptual architecture and an agenda for future research—A bibliometric review of green and sustainable business models," Scientometrics, Springer;Akadémiai Kiadó, vol. 128(2), pages 957-999, February.
    13. Roe, Michael & Spanaki, Konstantina & Ioannou, Athina & Zamani, Efpraxia D. & Giannakis, Mihalis, 2022. "Drivers and challenges of internet of things diffusion in smart stores: A field exploration," Technological Forecasting and Social Change, Elsevier, vol. 178(C).
    14. Ghezzi, Antonio, 2020. "How Entrepreneurs make sense of Lean Startup Approaches: Business Models as cognitive lenses to generate fast and frugal Heuristics," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    15. Aristides Papathomas & George Konteos, 2024. "Financial institutions digital transformation: the stages of the journey and business metrics to follow," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(2), pages 590-606, June.
    16. Sun, Bing & Yang, Xueting & Zhong, Shen & Tian, Shengnan & Liang, Tian, 2024. "How do technology convergence and expansibility affect information technology diffusion? Evidence from the internet of things technology in China," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
    17. Shrutika Mishra & A. R. Tripathi, 2020. "Literature review on business prototypes for digital platform," Journal of Innovation and Entrepreneurship, Springer, vol. 9(1), pages 1-19, December.
    18. Delgosha, Mohammad Soltani & Hajiheydari, Nastaran & Talafidaryani, Mojtaba, 2022. "Discovering IoT implications in business and management: A computational thematic analysis," Technovation, Elsevier, vol. 118(C).
    19. Anicich, Eric M., 2022. "Flexing and floundering in the on-demand economy: Narrative identity construction under algorithmic management," Organizational Behavior and Human Decision Processes, Elsevier, vol. 169(C).
    20. Japutra, Arnold & Utami, Ami Fitri & Molinillo, Sebastian & Ekaputra, Irwan Adi, 2021. "Influence of customer application experience and value in use on loyalty toward retailers," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:techno:v:118:y:2022:i:c:s016649722200044x. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.sciencedirect.com/science/journal/01664972 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.