IDEAS home Printed from https://ideas.repec.org/a/eee/spomar/v20y2017i3p261-272.html
   My bibliography  Save this article

Can winning take care of everything? A longitudinal assessment of post-transgression actions on repairing trust in an athlete endorser

Author

Listed:
  • Lee, Joon Sung
  • Kwak, Dae Hee

Abstract

A celebrity athlete’s transgression damages the public’s trust in that celebrity. However, little is known about whether demonstrating an outstanding performance after the transgression mitigates the negative consequence of that transgression. It also remains unexplored whether engaging in reparation can restore consumer trust and generate forgiveness. Taking a longitudinal approach, we found that post-transgression performance slightly increased competence-based trust but had no impact on increasing integrity-based trust and forgiveness. However, post-transgression reparation efforts enhanced both integrity-based trust and forgiveness over time. Findings also suggest that performance has little impact on generating forgiveness, countering the popular notion that winning takes care of everything.

Suggested Citation

  • Lee, Joon Sung & Kwak, Dae Hee, 2017. "Can winning take care of everything? A longitudinal assessment of post-transgression actions on repairing trust in an athlete endorser," Sport Management Review, Elsevier, vol. 20(3), pages 261-272.
    • Handle: RePEc:eee:spomar:v:20:y:2017:i:3:p:261-272
    DOI: 10.1016/j.smr.2016.08.007
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1441352316300547
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.smr.2016.08.007?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Amit Bhattacharjee & Jonathan Z. Berman & Americus Reed II, 2013. "Tip of the Hat, Wag of the Finger: How Moral Decoupling Enables Consumers to Admire and Admonish," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(6), pages 1167-1184.
    2. McCracken, Grant, 1989. "Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(3), pages 310-321, December.
    3. Dirks, Kurt T. & Kim, Peter H. & Ferrin, Donald L. & Cooper, Cecily D., 2011. "Understanding the effects of substantive responses on trust following a transgression," Organizational Behavior and Human Decision Processes, Elsevier, vol. 114(2), pages 87-103, March.
    4. Donald L. Ferrin & Kurt T. Dirks, 2003. "The Use of Rewards to Increase and Decrease Trust: Mediating Processes and Differential Effects," Organization Science, INFORMS, vol. 14(1), pages 18-31, February.
    5. Bush, Alan J. & Martin, Craig A. & Bush, Victoria D., 2004. "Sports Celebrity Influence on the Behavioral Intentions of Generation Y," Journal of Advertising Research, Cambridge University Press, vol. 44(1), pages 108-118, March.
    6. William P. Bottom & Kevin Gibson & Steven E. Daniels & J. Keith Murnighan, 2002. "When Talk Is Not Cheap: Substantive Penance and Expressions of Intent in Rebuilding Cooperation," Organization Science, INFORMS, vol. 13(5), pages 497-513, October.
    7. Zaichkowsky, Judith Lynne, 1985. "Measuring the Involvement Construct," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(3), pages 341-352, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sveinson, Katherine & Hoeber, Larena, 2020. "“So begins the demise of #Superman from Metropolis”: Consumers’ Twitter reactions to an athlete’s transgression," Sport Management Review, Elsevier, vol. 23(5), pages 810-823.
    2. Westberg, Kate & Stavros, Constantino & Farrelly, Francis & Smith, Aaron C.T., 2020. "Fan empathy as a response to athlete transgressions," Sport Management Review, Elsevier, vol. 23(4), pages 719-735.
    3. Lee, Joon Sung & Babiak, Katherine, 2019. "Does your left hand know what your right hand is doing? Impacts of athletes’ pre-transgression philanthropic behavior on consumer post-transgression evaluation," Sport Management Review, Elsevier, vol. 22(4), pages 553-565.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Nilesh Arora & Sanjeev Prashar & Chandan Parsad & Sai Vijay Tata, 2019. "Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 46(3), pages 179-195, September.
    2. Alyson Byrne & Julian Barling & Kathryne Dupré, 2014. "Leader Apologies and Employee and Leader Well-Being," Journal of Business Ethics, Springer, vol. 121(1), pages 91-106, April.
    3. Kähkönen, T. & Blomqvist, K. & Gillespie, N. & Vanhala, M., 2021. "Employee trust repair: A systematic review of 20 years of empirical research and future research directions," Journal of Business Research, Elsevier, vol. 130(C), pages 98-109.
    4. Hussain, Shahzeb & Melewar, T.C. & Priporas, Constantinos-Vasilios & Foroudi, Pantea & Dennis, Charles, 2020. "Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility," Journal of Business Research, Elsevier, vol. 109(C), pages 472-488.
    5. Maria Teresa Cuomo & Pantea Foroudi & Debora Tortora & Shahzeb Hussain & T.C. Melewar, 2019. "Celebrity Endorsement and the Attitude Towards Luxury Brands for Sustainable Consumption," Sustainability, MDPI, vol. 11(23), pages 1-21, November.
    6. Yi Xie & Siqing Peng & Daniel P. Hampson, 0. "Brand user imagery clarity (BUIC): conceptualization, measurement, and consequences," Journal of Brand Management, Palgrave Macmillan, vol. 0, pages 1-17.
    7. Lee, Michael S.W. & Motion, Judith & Conroy, Denise, 2009. "Anti-consumption and brand avoidance," Journal of Business Research, Elsevier, vol. 62(2), pages 169-180, February.
    8. Anna M. Cianci & Shana M. Clor-Proell & Steven E. Kaplan, 2019. "How Do Investors Respond to Restatements? Repairing Trust Through Managerial Reputation and the Announcement of Corrective Actions," Journal of Business Ethics, Springer, vol. 158(2), pages 297-312, August.
    9. Kim, Peter H. & Cooper, Cecily D. & Dirks, Kurt T. & Ferrin, Donald L., 2013. "Repairing trust with individuals vs. groups," Organizational Behavior and Human Decision Processes, Elsevier, vol. 120(1), pages 1-14.
    10. El Hedhli, Kamel & Zourrig, Haithem & Becheur, Imene, 2021. "Celebrity endorsements: Investigating the interactive effects of internalization, identification and product type on consumers’ attitudes and intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    11. Daniel Högele & Sascha L. Schmidt & Benno Torgler, 2012. "The Influence of Superstars on Organizational Identification of External Stakeholders: Empirical Findings from Professional Soccer," CREMA Working Paper Series 2012-18, Center for Research in Economics, Management and the Arts (CREMA).
    12. In-Hye Kang & Taehoon Park, 2022. "Cultural Differences in Consumer Responses to Celebrities Acting Immorally: A Comparison of the United States and South Korea," Journal of Business Ethics, Springer, vol. 180(1), pages 373-389, September.
    13. Natàlia Cugueró-Escofet & Marion Fortin & Miguel-Angel Canela, 2014. "Righting the Wrong for Third Parties: How Monetary Compensation, Procedure Changes and Apologies Can Restore Justice for Observers of Injustice," Journal of Business Ethics, Springer, vol. 122(2), pages 253-268, June.
    14. Yogesh Upadhyay & S. K. Singh, 2010. "When Sports Celebrity Doesn'T Perfrom: How Consumers React to Celebrity Endorsement?," Vision, , vol. 14(1-2), pages 67-78, January.
    15. Aslam, Haris & Wanke, Peter & Khalid, Amna & Roubaud, David & Waseem, Maimoona & Chiappetta Jabbour, Charbel Jose & Grebinevych, Oksana & Lopes de Sousa Jabbour, Ana Beatriz, 2022. "A scenario-based experimental study of buyer supplier relationship commitment in the context of a psychological contract breach: Implications for supply chain management," International Journal of Production Economics, Elsevier, vol. 249(C).
    16. Carlson, Brad D. & Donavan, D. Todd & Deitz, George D. & Bauer, Brittney C. & Lala, Vishal, 2020. "A customer-focused approach to improve celebrity endorser effectiveness," Journal of Business Research, Elsevier, vol. 109(C), pages 221-235.
    17. Uribe, Rodrigo & Buzeta, Cristian & Velásquez, Milenka, 2016. "Sidedness, commercial intent and expertise in blog advertising," Journal of Business Research, Elsevier, vol. 69(10), pages 4403-4410.
    18. Zha, Dongmei & Marvi, Reza & Foroudi, Pantea, 2023. "Synthesizing the customer experience concept: A multimodularity approach," Journal of Business Research, Elsevier, vol. 167(C).
    19. Steven L. Grover & Marie-Aude Abid-Dupont & Caroline Manville & Markus C. Hasel, 2019. "Repairing Broken Trust Between Leaders and Followers: How Violation Characteristics Temper Apologies," Journal of Business Ethics, Springer, vol. 155(3), pages 853-870, March.
    20. Allison R. Johnson & Valerie S. Folkes & Juan Wang, 2018. "When one bad apple spoils consumers’ judgment of the brand: exposure to an employee’s non-workplace transgression and potential remedies," Journal of the Academy of Marketing Science, Springer, vol. 46(4), pages 725-743, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:spomar:v:20:y:2017:i:3:p:261-272. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/716936/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.