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Hoopfest: Using longitudinal economic impact data to assess the success of a strategic reorientation

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  • Bozman, Carl S.
  • Kurpis, Lada V.
  • Frye, Chris

Abstract

The authors report the economic impact of a strategy change for a nonprofit sport association, Hoopfest, over an eight year period. Hoopfest organizes the largest annual 3-on-3 basketball tournament in the world. The study employs an economic impact methodology because the local community expressed a concern with related economic development issues. An initial assessment indicated the two-day tournament had an overall economic impact on the region of about seventeen million dollars. Twenty-two thousand people competed in the tournament and at least another one hundred thousand people watched the event. Hoopfest officials were challenged by a simple question: how could they enhance the economic benefits of this basketball tournament?

Suggested Citation

  • Bozman, Carl S. & Kurpis, Lada V. & Frye, Chris, 2010. "Hoopfest: Using longitudinal economic impact data to assess the success of a strategic reorientation," Sport Management Review, Elsevier, vol. 13(1), pages 65-81, February.
    • Handle: RePEc:eee:spomar:v:13:y:2010:i:1:p:65-81
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    1. Masanao Aoki & Hiroshi Yoshikawa, 2004. "Demand saturation – creation and economic growth," Chapters, in: Paolo Onofri (ed.), The Economics of an Ageing Population, chapter 4, Edward Elgar Publishing.
    2. El-Hodiri, Mohamed & Quirk, James, 1971. "An Economic Model of a Professional Sports League," Journal of Political Economy, University of Chicago Press, vol. 79(6), pages 1302-1319, Nov.-Dec..
    3. Christine Green, B., 2001. "Leveraging Subculture and Identity to Promote Sport Events," Sport Management Review, Elsevier, vol. 4(1), pages 1-19, May.
    4. B. Christine Green, 2001. "Leveraging Subculture and Identity to Promote Sport Events," Sport Management Review, Taylor & Francis Journals, vol. 4(1), pages 1-19, January.
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    Cited by:

    1. Ines Milohnić & Klara Trošt Lesić & Tina Slamar, 2016. "Understanding the motivation for event participating - a prerequisite for sustainable event planning," Tourism and Hospitality Industry 16, University of Rijeka, Faculty of Tourism and Hospitality Management.

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