IDEAS home Printed from https://ideas.repec.org/a/eee/spomar/v12y2009i3p149-166.html
   My bibliography  Save this article

Dimensions of Market Demand Associated with Taekwondo Schools in North America: Development of a Scale

Author

Listed:
  • Kim, Min Kil
  • Zhang, James J.
  • Ko, Yong Jae

Abstract

Since the introduction of martial arts in the United States, the sport of Taekwondo (TKD) has rapidly grown and developed. Although the elevated interest in this sport has increased the magnitude of the TKD market, no systematic studies have been conducted to investigate the market demand variables associated with TKD schools in North America. To a great extent, lack of study has been due to the unavailability of a viable measure. The purpose of this study was to identify the dimensions of market demand for TKD schools and develop the Scale of Market Demand Associated with Taekwondo School (SMD-TKD). Research participants (NÂ =Â 205) were TKD school members who were 18 years and older from 22 TKD schools in major cities of Florida. A factor analysis using principal component extraction and varimax rotation produced six factors with 51 items returned (i.e., Personal Benefits, School Operation, Instruction Quality, Program Offering, Locker Room, and Cultural Learning). Multiples regression analysis revealed that all market demand factors, except for Program Offering and Cultural Learning, were positively (pÂ

Suggested Citation

  • Kim, Min Kil & Zhang, James J. & Ko, Yong Jae, 2009. "Dimensions of Market Demand Associated with Taekwondo Schools in North America: Development of a Scale," Sport Management Review, Elsevier, vol. 12(3), pages 149-166, August.
    • Handle: RePEc:eee:spomar:v:12:y:2009:i:3:p:149-166
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1441352309000047
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Lee Cronbach, 1951. "Coefficient alpha and the internal structure of tests," Psychometrika, Springer;The Psychometric Society, vol. 16(3), pages 297-334, September.
    2. Chelladurai, Packianathan & Chang, Kyungro, 2000. "Targets and Standards of Quality in Sport Services," Sport Management Review, Elsevier, vol. 3(1), pages 1-22, May.
    3. Henry Kaiser, 1974. "An index of factorial simplicity," Psychometrika, Springer;The Psychometric Society, vol. 39(1), pages 31-36, March.
    4. Braunstein, Jessica R. & Zhang, James J. & Trail, Galen T. & Gibson, Heather J., 2005. "Dimensions of Market Demand Associated with Pre-season Training: Development of a Scale for Major League Baseball Spring Training," Sport Management Review, Elsevier, vol. 8(3), pages 271-296, November.
    5. repec:ucp:bkecon:9780226316529 is not listed on IDEAS
    6. Jessica R. Braunstein & James J. Zhang & Galen T. Trail & Heather J. Gibson, 2005. "Dimensions of Market Demand Associated with Pre-season Training: Development of a Scale for Major League Baseball Spring Training," Sport Management Review, Taylor & Francis Journals, vol. 8(3), pages 271-296, September.
    7. Packianathan Chelladurai & Kyungro Chang, 2000. "Targets and Standards of Quality in Sport Services," Sport Management Review, Taylor & Francis Journals, vol. 3(1), pages 1-22, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Funk, Daniel C., 2017. "Introducing a Sport Experience Design (SX) framework for sport consumer behaviour research," Sport Management Review, Elsevier, vol. 20(2), pages 145-158.
    2. Karen Kaijuan Xu & Kenny Kuanchou Chen & Euisoo Kim & Jerónimo García-Fernández & John Nauright & James J. Zhang, 2021. "Dimensions of Service Quality in Health-Fitness Clubs in China," IJERPH, MDPI, vol. 18(20), pages 1-17, October.
    3. Xinghua Wang & James J. Zhang & Guandong Song & Xia Wan, 2020. "Push and Pull Factors Influencing the Winter Sport Tourists in China: The Case of Leisure Skiers," SAGE Open, , vol. 10(2), pages 21582440209, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Byon, Kevin K. & Zhang, James J. & Connaughton, Daniel P., 2010. "Dimensions of general market demand associated with professional team sports: Development of a scale," Sport Management Review, Elsevier, vol. 13(2), pages 142-157, May.
    2. Zhang, James J. & Lam, Eddie T.C. & Cianfrone, Beth A. & Zapalac, Ryan K. & Holland, Stephen & Williamson, Debbie P., 2011. "An importance-performance analysis of media activities associated with WNBA game consumption," Sport Management Review, Elsevier, vol. 14(1), pages 64-78, February.
    3. Inmaculada-Concepción Jemes-Campaña & Rita-Pilar Romero-Galisteo & María-Teresa Labajos-Manzanares & Pablo Gálvez-Ruiz & Noelia Moreno-Morales, 2020. "The Inventory of Quality in Early Intervention Centres for Service Providers: Preliminary Validating Study in a Spanish Sample," IJERPH, MDPI, vol. 17(7), pages 1-11, April.
    4. Jayaram, Jayanth & Tan, Keah-Choon, 2010. "Supply chain integration with third-party logistics providers," International Journal of Production Economics, Elsevier, vol. 125(2), pages 262-271, June.
    5. Eunice Kabahinda & Rogers Mwesigwa, 2023. "Trust Mediates the Relationship Between Stakeholder Behavior and Stakeholder Management of Public Private Partnership Projects in Uganda," Public Organization Review, Springer, vol. 23(1), pages 245-263, March.
    6. Dyego Carlos Souza Anacleto de Araújo & Sylmara Nayara Pereira & Willian Melo dos Santos & Pedro Wlisses dos Santos Menezes & Kérilin Stancine dos Santos Rocha & Sabrina Cerqueira-Santos & André Faro , 2021. "Brazilian version of the Personal Report of Communication Apprehension: Cross-cultural adaptation and psychometric evaluation among healthcare students," PLOS ONE, Public Library of Science, vol. 16(2), pages 1-13, February.
    7. Jaime Martín-Martín & Bella Pajares-Hachero & Emilio Alba-Conejo & Nuria Ribelles & Antonio I. Cuesta-Vargas & Cristina Roldán-Jiménez, 2023. "Validation of the Upper Limb Functional Index on Breast Cancer Survivor," IJERPH, MDPI, vol. 20(6), pages 1-10, March.
    8. Kanishka Gupta & Abdul Wajid & Dolly Gaur, 2024. "Determinants of continuous intention to use FinTech services: the moderating role of COVID-19," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(2), pages 536-552, June.
    9. Hauck, Jana & Suess-Reyes, Julia & Beck, Susanne & Prügl, Reinhard & Frank, Hermann, 2016. "Measuring socioemotional wealth in family-owned and -managed firms: A validation and short form of the FIBER Scale," Journal of Family Business Strategy, Elsevier, vol. 7(3), pages 133-148.
    10. Hasnan Baber, 2020. "FinTech, Crowdfunding and Customer Retention in Islamic Banks," Vision, , vol. 24(3), pages 260-268, September.
    11. Fen Ren & Kexin Wang, 2022. "Modeling of the Chinese Dating App Use Motivation Scale According to Item Response Theory and Classical Test Theory," IJERPH, MDPI, vol. 19(21), pages 1-15, October.
    12. Truyens, Jasper & De Bosscher, Veerle & Sotiriadou, Popi & Heyndels, Bruno & Westerbeek, Hans, 2016. "A method to evaluate countries’ organisational capacity: A four country comparison in athletics," Sport Management Review, Elsevier, vol. 19(3), pages 279-292.
    13. Ernest Bielinis & Jianzhong Xu & Aneta Anna Omelan, 2020. "A Novel Anti-Environmental Forest Experience Scale to Predict Preferred Pleasantness Associated with Forest Environments," IJERPH, MDPI, vol. 17(18), pages 1-18, September.
    14. Nguyen Ba Chien & Nguyen Nghi Thanh, 2022. "The Impact of Good Governance on the People’s Satisfaction with Public Administrative Services in Vietnam," Administrative Sciences, MDPI, vol. 12(1), pages 1-12, February.
    15. Raveenajit Kaur A. P. & Kalvant Singh & Alberto Luis August, 2021. "Exploring the Factor Structure of the Constructs of Technological, Pedagogical, and Content Knowledge (TPACK): An Exploratory Factor Analysis Based on the Perceptions of TESOL Pre-Service Teachers at ," Research Journal of Education, Academic Research Publishing Group, vol. 7(2), pages 103-115, 06-2021.
    16. Ricardo Figueiredo Belchior & Roisin Lyons, 2021. "Explaining entrepreneurial intentions, nascent entrepreneurial behavior and new business creation with social cognitive career theory – a 5-year longitudinal analysis," International Entrepreneurship and Management Journal, Springer, vol. 17(4), pages 1945-1972, December.
    17. Cemil Kuzey, 2018. "Impact of Health Care Employees Job Satisfaction on Organizational Performance Support Vector Machine Approach," Journal of Economics and Financial Analysis, Tripal Publishing House, vol. 2(1), pages 45-68.
    18. Katharina Fellnhofer & Kaisu Puumalainen & Helena Sjögrén, 0. "Entrepreneurial orientation in work groups – effects of individuals and group characteristics," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-37.
    19. Jesús Antonio López Cabrera & Francisco Gabriel Villarreal & Diego Cardoso López, 2023. "Una propuesta de medición de la inclusión financiera en México," Remef - Revista Mexicana de Economía y Finanzas Nueva Época REMEF (The Mexican Journal of Economics and Finance), Instituto Mexicano de Ejecutivos de Finanzas, IMEF, vol. 18(3), pages 1-41, Julio - S.
    20. Silvia Mariela Méndez-Prado & Vanessa Rodriguez & Kevin Peralta-Rizzo & Patricia Everaert & Martin Valcke, 2023. "An Assessment Tool to Identify the Financial Literacy Level of Financial Education Programs Participants’ Executed by Ecuadorian Financial Institutions," Sustainability, MDPI, vol. 15(2), pages 1-24, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:spomar:v:12:y:2009:i:3:p:149-166. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/716936/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.