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Evaluating the relationship between moral values and vaccine hesitancy in Great Britain during the COVID-19 pandemic: A cross-sectional survey

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  • Schmidtke, Kelly Ann
  • Kudrna, Laura
  • Noufaily, Angela
  • Stallard, Nigel
  • Skrybant, Magdalena
  • Russell, Samantha
  • Clarke, Aileen

Abstract

Mandating vaccinations can harm public trust, and informational interventions can backfire. An alternative approach could align pro-vaccination messages with the automatic moral values and intuitions that vaccine-hesitant people endorse. The current study evaluates the relationships between six automatic moral intuitions and vaccine hesitancy.

Suggested Citation

  • Schmidtke, Kelly Ann & Kudrna, Laura & Noufaily, Angela & Stallard, Nigel & Skrybant, Magdalena & Russell, Samantha & Clarke, Aileen, 2022. "Evaluating the relationship between moral values and vaccine hesitancy in Great Britain during the COVID-19 pandemic: A cross-sectional survey," Social Science & Medicine, Elsevier, vol. 308(C).
    • Handle: RePEc:eee:socmed:v:308:y:2022:i:c:s027795362200524x
    DOI: 10.1016/j.socscimed.2022.115218
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    References listed on IDEAS

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    1. Avnika B. Amin & Robert A. Bednarczyk & Cara E. Ray & Kala J. Melchiori & Jesse Graham & Jeffrey R. Huntsinger & Saad B. Omer, 2017. "Association of moral values with vaccine hesitancy," Nature Human Behaviour, Nature, vol. 1(12), pages 873-880, December.
    2. Blair Kidwell & Adam Farmer & David M. Hardesty, 2013. "Getting Liberals and Conservatives to Go Green: Political Ideology and Congruent Appeals," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(2), pages 350-367.
    3. Cucciniello, Maria & Pin, Paolo & Imre, Blanka & Porumbescu, Gregory A. & Melegaro, Alessia, 2022. "Altruism and vaccination intentions: Evidence from behavioral experiments," Social Science & Medicine, Elsevier, vol. 292(C).
    4. Janis L Dickinson & Poppy McLeod & Robert Bloomfield & Shorna Allred, 2016. "Which Moral Foundations Predict Willingness to Make Lifestyle Changes to Avert Climate Change in the USA?," PLOS ONE, Public Library of Science, vol. 11(10), pages 1-11, October.
    5. Rossen, Isabel & Hurlstone, Mark J. & Dunlop, Patrick D. & Lawrence, Carmen, 2019. "Accepters, fence sitters, or rejecters: Moral profiles of vaccination attitudes," Social Science & Medicine, Elsevier, vol. 224(C), pages 23-27.
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    Cited by:

    1. Maureen Ayikoru, & Cole, Jennifer & Dodds, Klaus & Atcero, Milburga & Bada, Joseph K. & Petrikova, Ivica & Worodria, William, 2023. "Addressing vaccine concerns through the spectrum of vaccine acceptance," Social Science & Medicine, Elsevier, vol. 333(C).

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