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Straight-sided beer and cider glasses to reduce alcohol sales for on-site consumption: A randomised crossover trial in bars

Author

Listed:
  • Brocklebank, Laura A.
  • Blackwell, Anna K.M.
  • Marteau, Theresa M.
  • Hollands, Gareth J.
  • Fletcher, Paul C.
  • De-loyde, Katie
  • Morris, Richard W.
  • Pilling, Mark A.
  • Pechey, Rachel
  • Maynard, Olivia M.
  • Attwood, Angela S.
  • Munafò, Marcus R.

Abstract

Straight-sided glasses can slow the rate of lager consumption in a laboratory setting compared with curved glasses. Slower drinking rates may lower overall alcohol consumption. Glass shape is therefore a potential target for intervention. The aim of this randomised crossover trial was to estimate the impact of serving draught beer and cider in straight-sided glasses, compared with usual, predominantly curved glasses, on alcohol sales for on-site consumption in bars.

Suggested Citation

  • Brocklebank, Laura A. & Blackwell, Anna K.M. & Marteau, Theresa M. & Hollands, Gareth J. & Fletcher, Paul C. & De-loyde, Katie & Morris, Richard W. & Pilling, Mark A. & Pechey, Rachel & Maynard, Olivi, 2021. "Straight-sided beer and cider glasses to reduce alcohol sales for on-site consumption: A randomised crossover trial in bars," Social Science & Medicine, Elsevier, vol. 278(C).
    • Handle: RePEc:eee:socmed:v:278:y:2021:i:c:s0277953621002434
    DOI: 10.1016/j.socscimed.2021.113911
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    References listed on IDEAS

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    1. Gareth J. Hollands & Giacomo Bignardi & Marie Johnston & Michael P. Kelly & David Ogilvie & Mark Petticrew & Andrew Prestwich & Ian Shemilt & Stephen Sutton & Theresa M. Marteau, 2017. "The TIPPME intervention typology for changing environments to change behaviour," Nature Human Behaviour, Nature, vol. 1(8), pages 1-9, August.
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