IDEAS home Printed from https://ideas.repec.org/a/eee/soceps/v74y2021ics0038012120304195.html
   My bibliography  Save this article

Health tourism strategy selection via SWOT analysis and integrated hesitant fuzzy linguistic AHP-MABAC approach

Author

Listed:
  • Büyüközkan, Gülçin
  • Mukul, Esin
  • Kongar, Elif

Abstract

Health tourism focuses on the organizational and operational aspects of commercial trips for the treatment of individuals. In line with the economic growth, the industry has evolved significantly in the last few decades. Istanbul, Turkey is considered as one of the most viable markets in the region due to its thermal resources, mild climate, geographical accessibility, and natural resources. This study aims to present the SWOT analysis of Istanbul's health tourism with integrated hesitant fuzzy linguistic (HFL) AHP-HFL MABAC methodology to select the best strategy for its effective implementation. The proposed methodology initially determines SWOT factors required for the analysis. These factors are then weighted with HFL AHP. The results are then utilized to select the best health tourism strategy using HFL MABAC. The applicability of this approach is presented through a case study. This is the first study to propose an analytic based SWOT analysis with integrated HFL methods for the selection of most appealing health tourism strategy.

Suggested Citation

  • Büyüközkan, Gülçin & Mukul, Esin & Kongar, Elif, 2021. "Health tourism strategy selection via SWOT analysis and integrated hesitant fuzzy linguistic AHP-MABAC approach," Socio-Economic Planning Sciences, Elsevier, vol. 74(C).
    • Handle: RePEc:eee:soceps:v:74:y:2021:i:c:s0038012120304195
    DOI: 10.1016/j.seps.2020.100929
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0038012120304195
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.seps.2020.100929?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Alexandr Nikolaevich Dunets & Veronika Yankovskaya & Alla Borisovna Plisova & Mariya Vladimirovna Mikhailova & Igor Borisovich Vakhrushev & Roman A. Aleshko, 2020. "Health tourism in low mountains: a case study," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(3), pages 2213-2227, March.
    2. Xue-Guo Xu & Hua Shi & Li-Jun Zhang & Hu-Chen Liu, 2019. "Green Supplier Evaluation and Selection with an Extended MABAC Method Under the Heterogeneous Information Environment," Sustainability, MDPI, vol. 11(23), pages 1-16, November.
    3. Lee, Chew Ging, 2010. "Health care and tourism: Evidence from Singapore," Tourism Management, Elsevier, vol. 31(4), pages 486-488.
    4. Zhu, Bin & Xu, Zeshui & Zhang, Ren & Hong, Mei, 2016. "Hesitant analytic hierarchy process," European Journal of Operational Research, Elsevier, vol. 250(2), pages 602-614.
    5. Kurttila, Mikko & Pesonen, Mauno & Kangas, Jyrki & Kajanus, Miika, 2000. "Utilizing the analytic hierarchy process (AHP) in SWOT analysis -- a hybrid method and its application to a forest-certification case," Forest Policy and Economics, Elsevier, vol. 1(1), pages 41-52, May.
    6. Picazo, Oscar F., 2013. "Medical Tourism in the Philippines: Market Profile, Benchmarking Exercise, and S.W.O.T. Analysis," Discussion Papers DP 2013-45, Philippine Institute for Development Studies.
    7. Büyüközkan, Gülçin & Karabulut, Yağmur & Mukul, Esin, 2018. "A novel renewable energy selection model for United Nations' sustainable development goals," Energy, Elsevier, vol. 165(PA), pages 290-302.
    8. Page, Stephen J. & Hartwell, Heather & Johns, Nick & Fyall, Alan & Ladkin, Adele & Hemingway, Ann, 2017. "Case study: Wellness, tourism and small business development in a UK coastal resort: Public engagement in practice," Tourism Management, Elsevier, vol. 60(C), pages 466-477.
    9. Yu, Ji Yun & Ko, Tae Gyou, 2012. "A cross-cultural study of perceptions of medical tourism among Chinese, Japanese and Korean tourists in Korea," Tourism Management, Elsevier, vol. 33(1), pages 80-88.
    10. Anne Marchais-Roubelat & Fabrice Roubelat, 2011. "The Delphi method as a ritual: Inquiring the Delphic Oracle," Post-Print hal-02148881, HAL.
    11. Yoram Wind & Thomas L. Saaty, 1980. "Marketing Applications of the Analytic Hierarchy Process," Management Science, INFORMS, vol. 26(7), pages 641-658, July.
    12. Dyson, Robert G., 2004. "Strategic development and SWOT analysis at the University of Warwick," European Journal of Operational Research, Elsevier, vol. 152(3), pages 631-640, February.
    13. Ohe, Yasuo & Ikei, Harumi & Song, Chorong & Miyazaki, Yoshifumi, 2017. "Evaluating the relaxation effects of emerging forest-therapy tourism: A multidisciplinary approach," Tourism Management, Elsevier, vol. 62(C), pages 322-334.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Tsai, Pei-Hsuan & Tang, Jia-Wei & Chen, Chih-Jou, 2022. "Partnerships that go places: How to successfully market products from vendor partners at retail stores from the vendors’ perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    2. Ping Fan & Yihao Zhu & Zi Ye & Guodao Zhang & Shanchuan Gu & Qi Shen & Sarita Gajbhiye Meshram & Ehsan Alvandi, 2023. "Identification and Prioritization of Tourism Development Strategies Using SWOT, QSPM, and AHP: A Case Study of Changbai Mountain in China," Sustainability, MDPI, vol. 15(6), pages 1-22, March.
    3. Shervin Zakeri & Dimitri Konstantas & Naoufel Cheikhrouhou, 2022. "The Grey Ten-Element Analysis Method: A Novel Strategic Analysis Tool," Mathematics, MDPI, vol. 10(5), pages 1-22, March.
    4. Pan Wu & Guoyan Zhao & Yang Li, 2022. "Green Mining Strategy Selection via an Integrated SWOT-PEST Analysis and Fuzzy AHP-MARCOS Approach," Sustainability, MDPI, vol. 14(13), pages 1-19, June.
    5. Svetla Stoilova & Nolberto Munier, 2021. "Analysis of Policies of Railway Operators Using SWOT Criteria and the SIMUS Method: A Case for the Bulgarian Railway Network," Sustainability, MDPI, vol. 13(12), pages 1-21, June.
    6. Simic, Vladimir & Gokasar, Ilgin & Deveci, Muhammet & Karakurt, Ahmet, 2022. "An integrated CRITIC and MABAC based type-2 neutrosophic model for public transportation pricing system selection," Socio-Economic Planning Sciences, Elsevier, vol. 80(C).
    7. Khan, Feroz & Ali, Yousaf, 2022. "Moving towards a sustainable circular bio-economy in the agriculture sector of a developing country," Ecological Economics, Elsevier, vol. 196(C).
    8. Ying Li & Ting Wen, 2022. "Impact of Cognition and Social Trust on Forest-Based Health Tourism Intention during COVID-19," Sustainability, MDPI, vol. 15(1), pages 1-15, December.
    9. Büyüközkan, Gülçin & Havle, Celal Alpay & Feyzioğlu, Orhan, 2021. "An integrated SWOT based fuzzy AHP and fuzzy MARCOS methodology for digital transformation strategy analysis in airline industry," Journal of Air Transport Management, Elsevier, vol. 97(C).
    10. Alonso-Almeida, María del Mar & Giglio, Carlo & Iazzolino, Gianpaolo, 2024. "A cross-country analysis of decision-making factors influencing tourists’ shift towards circular destinations in EU-27," Socio-Economic Planning Sciences, Elsevier, vol. 94(C).
    11. Chabi Simin Najib Dafia & Fei Chen & Peter Davis Sumo, 2022. "Guideline and Strategies of Textile Industry on the Sustainable Development of Benin," Sustainability, MDPI, vol. 14(19), pages 1-18, October.
    12. Haohan Zhao & Heping Xiong & Jikang Chen, 2021. "Regional Comparison and Strategy Recommendations of Industrial Hemp in China Based on a SWOT Analysis," Sustainability, MDPI, vol. 13(11), pages 1-16, June.
    13. Sunny Sun & Lina Zhong & Rob Law & Xiaonan Li & Baolin Deng & Liyu Yang, 2022. "Health Tourism Evolution: A Review Based on Bibliometric Analysis and the China National Knowledge Infrastructure Database," Sustainability, MDPI, vol. 14(16), pages 1-14, August.
    14. Yihao Zhu & Chou Chen & Guodao Zhang & Zimin Lin & Sarita Gajbhiye Meshram & Ehsan Alvandi, 2023. "Investigation of West Lake Ecotourism Capabilities Using SWOT and TOPSIS Decision-Making Methods," Sustainability, MDPI, vol. 15(3), pages 1-21, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Haque, H.M. Enamul & Dhakal, Shobhakar & Mostafa, S.M.G., 2020. "An assessment of opportunities and challenges for cross-border electricity trade for Bangladesh using SWOT-AHP approach," Energy Policy, Elsevier, vol. 137(C).
    2. Madjid Tavana & Mariya Sodenkamp & Leena Suhl, 2010. "A soft multi-criteria decision analysis model with application to the European Union enlargement," Annals of Operations Research, Springer, vol. 181(1), pages 393-421, December.
    3. Grošelj, Petra & Hodges, Donald G. & Zadnik Stirn, Lidija, 2016. "Participatory and multi-criteria analysis for forest (ecosystem) management: A case study of Pohorje, Slovenia," Forest Policy and Economics, Elsevier, vol. 71(C), pages 80-86.
    4. Sepehr Ghazinoory & Mansoureh Abdi & Mandana Azadegan-Mehr, 2010. "Swot Methodology: A State-of-the-Art Review for the Past, A Framework for the Future," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 12(1), pages 24-48, November.
    5. Baffoe, Gideon, 2019. "Exploring the utility of Analytic Hierarchy Process (AHP) in ranking livelihood activities for effective and sustainable rural development interventions in developing countries," Evaluation and Program Planning, Elsevier, vol. 72(C), pages 197-204.
    6. Majid FESHARI & Hedayat HOSSEINZADEH, 2018. "The Relationship Between Health Care And Tourism Demand In Iranian Economy," Regional Science Inquiry, Hellenic Association of Regional Scientists, vol. 0(2), pages 173-180, July.
    7. Phadermrod, Boonyarat & Crowder, Richard M. & Wills, Gary B., 2019. "Importance-Performance Analysis based SWOT analysis," International Journal of Information Management, Elsevier, vol. 44(C), pages 194-203.
    8. Reinsberger, Kathrin & Brudermann, Thomas & Hatzl, Stefanie & Fleiß, Eva & Posch, Alfred, 2015. "Photovoltaic diffusion from the bottom-up: Analytical investigation of critical factors," Applied Energy, Elsevier, vol. 159(C), pages 178-187.
    9. Marta Bottero & Elena Comino & Federico Dell’Anna & Laura Dominici & Maurizio Rosso, 2019. "Strategic Assessment and Economic Evaluation: The Case Study of Yanzhou Island (China)," Sustainability, MDPI, vol. 11(4), pages 1-19, February.
    10. Kang Xu & Jiuping Xu, 2020. "A direct consistency test and improvement method for the analytic hierarchy process," Fuzzy Optimization and Decision Making, Springer, vol. 19(3), pages 359-388, September.
    11. Parra-López, Carlos & Reina-Usuga, Liliana & Carmona-Torres, Carmen & Sayadi, Samir & Klerkx, Laurens, 2021. "Digital transformation of the agrifood system: Quantifying the conditioning factors to inform policy planning in the olive sector," Land Use Policy, Elsevier, vol. 108(C).
    12. Ilić, Damir & Milošević, Isidora & Ilić-Kosanović, Tatjana, 2022. "Application of Unmanned Aircraft Systems for smart city transformation: Case study Belgrade," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    13. Ustaoglu, E. & Aydınoglu, A.C., 2020. "Suitability evaluation of urban construction land in Pendik district of Istanbul, Turkey," Land Use Policy, Elsevier, vol. 99(C).
    14. Zorica Srdjevic & Ratko Bajcetic & Bojan Srdjevic, 2012. "Identifying the Criteria Set for Multicriteria Decision Making Based on SWOT/PESTLE Analysis: A Case Study of Reconstructing A Water Intake Structure," Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA), Springer;European Water Resources Association (EWRA), vol. 26(12), pages 3379-3393, September.
    15. Darshini, Dina & Dwivedi, Puneet & Glenk, Klaus, 2013. "Capturing stakeholders´ views on oil palm-based biofuel and biomass utilisation in Malaysia," Energy Policy, Elsevier, vol. 62(C), pages 1128-1137.
    16. Hamidreza SALMANI MOJAVERI & Hamed FAZLOLLAHTABAR, 2012. "Designing an Integrated AHP based Fuzzy Expert System and SWOT Analysis to Prioritize Development Strategies of Iran Agriculture," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(1), pages 117-129, March.
    17. Ernest Baba Ali & Ephraim Bonah Agyekum & Parise Adadi, 2021. "Agriculture for Sustainable Development: A SWOT-AHP Assessment of Ghana’s Planting for Food and Jobs Initiative," Sustainability, MDPI, vol. 13(2), pages 1-24, January.
    18. Uyan, Mevlut, 2013. "GIS-based solar farms site selection using analytic hierarchy process (AHP) in Karapinar region, Konya/Turkey," Renewable and Sustainable Energy Reviews, Elsevier, vol. 28(C), pages 11-17.
    19. Achabou, Mohamed Akli, 2008. "Strategic Decision Criteria in an Emergent Company Confronted to Important Institutional Changes," 110th Seminar, February 18-22, 2008, Innsbruck-Igls, Austria 49764, European Association of Agricultural Economists.
    20. Talaei, Alireza & Ahadi, Mohammad Sadegh & Maghsoudy, Soroush, 2014. "Climate friendly technology transfer in the energy sector: A case study of Iran," Energy Policy, Elsevier, vol. 64(C), pages 349-363.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:soceps:v:74:y:2021:i:c:s0038012120304195. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/seps .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.