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Assessing drivers’ preferences for hybrid electric vehicles (HEV) in Spain

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  • Rahmani, Djamel
  • Loureiro, Maria L.

Abstract

With the aim of analyzing preferences for hybrid electric vehicles (HEVs), two stated preference methods (a contingent valuation exercise and a discrete choice experiment (DCE)) were used in a survey conducted in a representative sample of Spanish drivers. Overall, our findings show robustness between the willingness to pay (WTP) estimates elicited via a latent class model (LCM) and those from a payment card question. In both cases results show an average positive WTP, although insufficient to actually cover the extra cost of HEVs. The lack of interest for HEVs may be motivated by different reasons, including the low level of information related to this technology, and additional false believes about the autonomy of these vehicles. Furthermore, drivers who declare a willingness to buy HEVs do not always do so for environmental reasons, but rather for reputational issues related to their self-image. Thus, in order to increase the market share for HEV vehicles in the Spanish market, informative campaigns and additional economic incentives may be designed.

Suggested Citation

  • Rahmani, Djamel & Loureiro, Maria L., 2019. "Assessing drivers’ preferences for hybrid electric vehicles (HEV) in Spain," Research in Transportation Economics, Elsevier, vol. 73(C), pages 89-97.
    • Handle: RePEc:eee:retrec:v:73:y:2019:i:c:p:89-97
    DOI: 10.1016/j.retrec.2018.10.006
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    Cited by:

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    4. Bera, Reema & Maitra, Bhargab, 2021. "Assessing consumer preferences for Plug-in Hybrid Electric Vehicle (PHEV): An Indian perspective," Research in Transportation Economics, Elsevier, vol. 90(C).
    5. Reema Bera & Bhargab Maitra, 2021. "Analyzing Prospective Owners’ Choice Decision towards Plug-in Hybrid Electric Vehicles in Urban India: A Stated Preference Discrete Choice Experiment," Sustainability, MDPI, vol. 13(14), pages 1-24, July.
    6. Yadav, Rambalak & Yadav, Radha, 2024. "Are consumers ready to adopt electric vehicles? Analyzing the barriers and motivators associated with electric vehicle adoption in India: Policy implications for various stakeholders," Energy Policy, Elsevier, vol. 190(C).
    7. Lee, Jaehyung & Lee, Euntak & Yun, Jaewoong & Chung, Jin-Hyuk & Kim, Jinhee, 2021. "Latent heterogeneity in autonomous driving preferences and in-vehicle activities by travel distance," Journal of Transport Geography, Elsevier, vol. 94(C).
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    More about this item

    Keywords

    Hybrid electric vehicles; Latent class model; Willingness to pay; Discrete choice experiments;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • O18 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure
    • Q50 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - General

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