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Bridging online and offline social networks: Multiplex analysis

Author

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  • Filiposka, Sonja
  • Gajduk, Andrej
  • Dimitrova, Tamara
  • Kocarev, Ljupco

Abstract

We show that three basic actor characteristics, namely normalized reciprocity, three cycles, and triplets, can be expressed using an unified framework that is based on computing the similarity index between two sets associated with the actor: the set of her/his friends and the set of those considering her/him as a friend. These metrics are extended to multiplex networks and then computed for two friendship networks generated by collecting data from two groups of undergraduate students. We found that in offline communication strong and weak ties are (almost) equally presented, while in online communication weak ties are dominant. Moreover, weak ties are much less reciprocal than strong ties. However, across different layers of the multiplex network reciprocities are preserved, while triads (measured with normalized three cycles and triplets) are not significant.

Suggested Citation

  • Filiposka, Sonja & Gajduk, Andrej & Dimitrova, Tamara & Kocarev, Ljupco, 2017. "Bridging online and offline social networks: Multiplex analysis," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 471(C), pages 825-836.
    • Handle: RePEc:eee:phsmap:v:471:y:2017:i:c:p:825-836
    DOI: 10.1016/j.physa.2016.12.050
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    References listed on IDEAS

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    1. Andrew V. Shipilov & Stan Xiao Li, 2012. "The Missing Link: The Effect of Customers on the Formation of Relationships Among Producers in the Multiplex Triads," Organization Science, INFORMS, vol. 23(2), pages 472-491, April.
    2. Mario A. Maggioni & Stefano Breschi & Pietro Panzarasa, 2013. "Multiplexity, Growth Mechanisms and Structural Variety in Scientific Collaboration Networks," Industry and Innovation, Taylor & Francis Journals, vol. 20(3), pages 185-194, April.
    3. Olaf N. Rank & Garry L. Robins & Philippa E. Pattison, 2010. "Structural Logic of Intraorganizational Networks," Organization Science, INFORMS, vol. 21(3), pages 745-764, June.
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