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Diffusion of two brands in competition: Cross-brand effect

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  • Laciana, C.E.
  • Gual, G.
  • Kalmus, D.
  • Oteiza-Aguirre, N.
  • Rovere, S.L.

Abstract

We study the equilibrium points of a system of equations corresponding to a Bass based model that describes the diffusion of two brands in competition. To increase the understanding of the effects of the cross-brand parameters, we perform a sensitivity analysis. Finally, we show a comparison with an agent-based model inspired in the Potts model. Conclusions include that both models give the same diffusion curves only when the cross coefficients are not null.

Suggested Citation

  • Laciana, C.E. & Gual, G. & Kalmus, D. & Oteiza-Aguirre, N. & Rovere, S.L., 2014. "Diffusion of two brands in competition: Cross-brand effect," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 413(C), pages 104-115.
    • Handle: RePEc:eee:phsmap:v:413:y:2014:i:c:p:104-115
    DOI: 10.1016/j.physa.2014.06.019
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    References listed on IDEAS

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    8. Laciana, Carlos E. & Rovere, Santiago L., 2011. "Ising-like agent-based technology diffusion model: Adoption patterns vs. seeding strategies," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 390(6), pages 1139-1149.
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    Cited by:

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