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Underpinnings of consumer preferences and participation in Japan's liberalized energy market

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  • Itaoka, Kenshi
  • Chapman, Andrew
  • Farabi-Asl, Hadi

Abstract

The energy transition from fossil-based to renewable energy sources is one method of tackling climate change. In Japan and nations with similar, centralized energy supply systems, the challenge to shift from top-down energy planning to bottom-up, citizen-driven change remains a challenge. Thus, it is critical to understand householder preferences and how they influence energy-related behaviors. This study investigates householder consumers' preferences and behaviors regarding changing their energy supply company and their reasoning. Policy implications identified include the need to increase energy options and identify the economic and environmental benefits of market participation.

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  • Itaoka, Kenshi & Chapman, Andrew & Farabi-Asl, Hadi, 2022. "Underpinnings of consumer preferences and participation in Japan's liberalized energy market," Utilities Policy, Elsevier, vol. 76(C).
    • Handle: RePEc:eee:juipol:v:76:y:2022:i:c:s0957178722000443
    DOI: 10.1016/j.jup.2022.101379
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    2. Amenta, Carlo & Aronica, Martina & Stagnaro, Carlo, 2022. "Is more competition better? Retail electricity prices and switching rates in the European Union," Utilities Policy, Elsevier, vol. 78(C).
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    4. Humberto Verdejo-Fredes & Fernando García-Muñoz & Francisco Tobar & Cristhian Becker & Mauricio Olivares & Juan Zolezzi & Guillermo Guzmán, 2022. "Retail Electricity Market Liberalization: An Overview of International Experience and Effects on the Chilean Regulated Tariff," Sustainability, MDPI, vol. 14(21), pages 1-21, October.

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