Evaluating strategies for promoting retail mobile channel using a hidden Markov model
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DOI: 10.1016/j.jretai.2022.07.001
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- Basu, Bibaswan & Sebastian, M.P. & Kar, Arpan Kumar, 2024. "What affects the promoting intention of mobile banking services? Insights from mining consumer reviews," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
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Keywords
Digital marketing; Mobile channel; Customer relationship management; Hidden Markov model;All these keywords.
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