Capturing Retailers’ Brand and Customer Focus
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DOI: 10.1016/j.jretai.2021.01.001
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Cited by:
- Akter, Shahriar & Dwivedi, Yogesh K. & Sajib, Shahriar & Biswas, Kumar & Bandara, Ruwan J. & Michael, Katina, 2022. "Algorithmic bias in machine learning-based marketing models," Journal of Business Research, Elsevier, vol. 144(C), pages 201-216.
- Christopher Gerling & Stefan Lessmann, 2024. "Leveraging AI and NLP for Bank Marketing: A Systematic Review and Gap Analysis," Papers 2411.14463, arXiv.org.
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Keywords
Brand focus; Customer focus; Text analysis; Earnings call; Content analysis;All these keywords.
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