Towards a Further Understanding of the Antecedents of Retailer New Product Adoption
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DOI: 10.1016/j.jretai.2011.09.003
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Cited by:
- Fildes, Robert & Ma, Shaohui & Kolassa, Stephan, 2022. "Retail forecasting: Research and practice," International Journal of Forecasting, Elsevier, vol. 38(4), pages 1283-1318.
- Lamey, Lien & Deleersnyder, Barbara & Steenkamp, Jan-Benedict E.M. & Dekimpe, Marnik G., 2018. "New product success in the consumer packaged goods industry: A shopper marketing approach," International Journal of Research in Marketing, Elsevier, vol. 35(3), pages 432-452.
- Ogutu, Francis, 2021. "Agro-dealer’s knowledge, perception, and willingness to stock a fungal based biopesticide (ICIPE 20) for management of Tuta absoluta in Kenya," 2021 Conference, August 17-31, 2021, Virtual 315896, International Association of Agricultural Economists.
- Laffey, Des & Durkin, Mark & Cummins, Darryl & Gandy, Anthony, 2021. "A shift in power? Value co-creation through successful crowdfunding," Technological Forecasting and Social Change, Elsevier, vol. 172(C).
- Fildes, Robert & Ma, Shaohui & Kolassa, Stephan, 2019. "Retail forecasting: research and practice," MPRA Paper 89356, University Library of Munich, Germany.
- Makkonen, Hannu & Johnston, Wesley J. & Javalgi, Rajshekhar (Raj) G., 2016. "A behavioral approach to organizational innovation adoption," Journal of Business Research, Elsevier, vol. 69(7), pages 2480-2489.
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Keywords
Adoption; Innovation; Retail; Relationship marketing; Store brands;All these keywords.
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