The influence of live video hosts' speech act on purchase behaviour
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DOI: 10.1016/j.jretconser.2024.103984
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- Ma, Xiangyang & Chen, Hongzhong & Lang, Xiaoping & Li, Tieshan & Wu, Niwei & Duong, Bao, 2024. "Research on the impact of streamers’ linguistic emotional valence on live streaming performance in live streaming shopping environments," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
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Keywords
Live streaming; Speech act; Customer engagement; Purchase behaviour;All these keywords.
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