Optimizing live streaming features to enhance customer immersion and engagement: A comparative study of live streaming genres in China
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DOI: 10.1016/j.jretconser.2024.103974
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Cited by:
- Delong Jin, 2025. "Live-Streaming Adoption Strategies in Downstream-Dominant Supply Chain," Mathematics, MDPI, vol. 13(2), pages 1-26, January.
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Keywords
Live streaming; Flow experience; Influencer; Hedonic products; Utilitarian products; Involvement; Customer engagement;All these keywords.
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