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How do consumers’ fashion lifestyles differentiate their logistics preferences for fashion products?

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  • Ma, Bohao
  • Adam, Shahdzah Wati Binte
  • Teo, Chee-Chong
  • Wong, Yiik Diew

Abstract

This study addresses the knowledge gap on consumers’ logistics preferences for online fashion retailing. Despite the effects of operational attributes, including fulfillment cost, speed, time, and convenience, this study further characterizes consumer heterogeneity in fashion shopping with a fashion lifestyle measurement scale, and examines how such heterogeneity differentiates logistics preferences.

Suggested Citation

  • Ma, Bohao & Adam, Shahdzah Wati Binte & Teo, Chee-Chong & Wong, Yiik Diew, 2024. "How do consumers’ fashion lifestyles differentiate their logistics preferences for fashion products?," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    • Handle: RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924000948
    DOI: 10.1016/j.jretconser.2024.103798
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    References listed on IDEAS

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