Relax Your Fear—The role of autonomous sensory meridian response (ASMR) in green advertising
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DOI: 10.1016/j.jretconser.2023.103479
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- Cohen, Justin & Sands, Sean & Campbell, Colin & Mavrommatis, Alexis, 2024. "Sonic sensations: Navigating the mixed outcomes of ASMR in retail advertising," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
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Keywords
Green advertising; ASMR; Fear; Attitude toward the ad; Green buying intention; Perceived difficulty;All these keywords.
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