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Exploring flow in the mobile interface context

Author

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  • Johnson, Clark D.
  • Bauer, Brittney C.
  • Singh, Nitish

Abstract

While flow has been researched extensively in computer-mediated environments, it has been scarcely researched in the mobile interface context. Specifically, we have virtually no knowledge about what concrete traits of mobile interfaces (as opposed to user perceptions) encourage the flow state. Flow has been associated with many positive outcomes in human-computer interactions, making it vital for practitioners and scholars to understand the traits of mobile interfaces that encourage flow. Therefore, we synthesize the results of a literature search and a modified Delphi study to develop an inventory of traits and perceptions that can promote the flow experience. We provide initial evidence for the predictive validity of our inventory through a survey study which demonstrates that composite ratings of the inventory traits are positively associated with the flow state, which in turn, leads to compulsive usage and technostress. In doing so, this paper also extends flow research by exploring the potential negative outcomes of flow in the mobile interface context.

Suggested Citation

  • Johnson, Clark D. & Bauer, Brittney C. & Singh, Nitish, 2020. "Exploring flow in the mobile interface context," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    • Handle: RePEc:eee:joreco:v:53:y:2020:i:c:s0969698918307458
    DOI: 10.1016/j.jretconser.2019.01.013
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    References listed on IDEAS

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    1. Arnold Kamis & Tziporah Stern & Daniel M. Ladik, 2010. "A flow-based model of web site intentions when users customize products in business-to-consumer electronic commerce," Information Systems Frontiers, Springer, vol. 12(2), pages 157-168, April.
    2. Ha, Sejin & Stoel, Leslie, 2009. "Consumer e-shopping acceptance: Antecedents in a technology acceptance model," Journal of Business Research, Elsevier, vol. 62(5), pages 565-571, May.
    3. Marios Koufaris, 2002. "Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior," Information Systems Research, INFORMS, vol. 13(2), pages 205-223, June.
    4. Bridges, Eileen & Florsheim, Renée, 2008. "Hedonic and utilitarian shopping goals: The online experience," Journal of Business Research, Elsevier, vol. 61(4), pages 309-314, April.
    5. Mahnke, R. & Benlian, Alexander & Hess, Thomas, 2015. "A Grounded Theory of Online Shopping Flow," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 72630, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    6. Hoffman, Donna L. & Novak, Thomas P., 2009. "Flow Online: Lessons Learned and Future Prospects," Journal of Interactive Marketing, Elsevier, vol. 23(1), pages 23-34.
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    Cited by:

    1. Poushneh, Atieh, 2021. "Humanizing voice assistant: The impact of voice assistant personality on consumers’ attitudes and behaviors," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).

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