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Consumers' acceptance of smart virtual closets

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  • Perry, Anna

Abstract

The purpose of the study is to investigate how various factors influence consumers' adoption intention of smart virtual closets. An extended technology acceptance model was proposed with three additional factors: a social influence variable (subjective norm), a personality trait (technology optimism), and a product feature (aesthetics). The results confirmed all relationships in the original technology acceptance model (e.g., usefulness→attitude, ease of use→attitude, usefulness→intention, and attitude→intention) and indicated significant relationships of all new proposed paths. All three factors, subjective norm, technology optimism, and aesthetics, significantly affected consumers' perceptions of ease of use and usefulness. However, instead of a positive relationship, subjective norm negatively influenced perceived ease of use. In addition, subjective norm also directly influenced usage intention. These findings advance theory and provide a solid basis for businesses aimed at improving user adoption of smart virtual closets.

Suggested Citation

  • Perry, Anna, 2016. "Consumers' acceptance of smart virtual closets," Journal of Retailing and Consumer Services, Elsevier, vol. 33(C), pages 171-177.
    • Handle: RePEc:eee:joreco:v:33:y:2016:i:c:p:171-177
    DOI: 10.1016/j.jretconser.2016.08.018
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    Cited by:

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    2. Pizzi, Gabriele & Scarpi, Daniele, 2020. "Privacy threats with retail technologies: A consumer perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    3. Shankar, Venkatesh & Kalyanam, Kirthi & Setia, Pankaj & Golmohammadi, Alireza & Tirunillai, Seshadri & Douglass, Tom & Hennessey, John & Bull, J.S. & Waddoups, Rand, 2021. "How Technology is Changing Retail," Journal of Retailing, Elsevier, vol. 97(1), pages 13-27.
    4. Pantano, Eleonora & Vannucci, Virginia, 2019. "Who is innovating? An exploratory research of digital technologies diffusion in retail industry," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 297-304.
    5. Zhang, Yaqiong & Wang, Shifu, 2023. "The influence of anthropomorphic appearance of artificial intelligence products on consumer behavior and brand evaluation under different product types," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    6. Bailey, Ainsworth Anthony & Bonifield, Carolyn M. & Arias, Alejandro, 2018. "Social media use by young Latin American consumers: An exploration," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 10-19.
    7. repec:hig:wpaper:102sti2019 is not listed on IDEAS
    8. Ling, Hsiao-Chi & Chen, Hong-Ren & Ho, Kevin K.W. & Hsiao, Kuo-Lun, 2021. "Exploring the factors affecting customers’ intention to purchase a smart speaker," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).

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