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The interacting effect of virtual agents’ gender and dressing style on attractiveness and subsequent consumer online behavior

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  • Lunardo, Renaud
  • Bressolles, Gregory
  • Durrieu, François

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  • Lunardo, Renaud & Bressolles, Gregory & Durrieu, François, 2016. "The interacting effect of virtual agents’ gender and dressing style on attractiveness and subsequent consumer online behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 59-66.
    • Handle: RePEc:eee:joreco:v:30:y:2016:i:c:p:59-66
    DOI: 10.1016/j.jretconser.2016.01.006
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    References listed on IDEAS

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    2. Cindy Lombart & Didier Louis, 2010. "Impact of brand personality in 3 major relational consequences (trust, attachment and commitment to the brand)," Post-Print hal-00771151, HAL.
    3. Söderlund, Magnus & Julander, Claes-Robert, 2009. "Physical attractiveness of the service worker in the moment of truth and its effects on customer satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 16(3), pages 216-226.
    4. Spangenberg, Eric R. & Sprott, David E. & Grohmann, Bianca & Tracy, Daniel L., 2006. "Gender-congruent ambient scent influences on approach and avoidance behaviors in a retail store," Journal of Business Research, Elsevier, vol. 59(12), pages 1281-1287, November.
    5. Shao, Chris Y. & Baker, Julie A. & Wagner, Judy, 2004. "The effects of appropriateness of service contact personnel dress on customer expectations of service quality and purchase intention: The moderating influences of involvement and gender," Journal of Business Research, Elsevier, vol. 57(10), pages 1164-1176, October.
    6. Patzer, Gordon L., 1983. "Source credibility as a function of communicator physical attractiveness," Journal of Business Research, Elsevier, vol. 11(2), pages 229-241, June.
    7. Geyskens, I. & Steenkamp, J.E.B.M. & Scheer, L.K. & Kumar, N., 1996. "The effects of trust and interdependence on relationship commitment : A trans-Atlantic study," Other publications TiSEM ef7c8d6c-963d-4ee7-8576-9, Tilburg University, School of Economics and Management.
    8. Cox, Anthony D. & Cox, Dena & Anderson, Ronald D., 2005. "Reassessing the pleasures of store shopping," Journal of Business Research, Elsevier, vol. 58(3), pages 250-259, March.
    9. Keeling, Kathleen & McGoldrick, Peter & Beatty, Susan, 2010. "Avatars as salespeople: Communication style, trust, and intentions," Journal of Business Research, Elsevier, vol. 63(8), pages 793-800, August.
    10. Xinshu Zhao & John G. Lynch & Qimei Chen, 2010. "Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(2), pages 197-206, August.
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    Cited by:

    1. Li, Jian & Huang, Jinsong & Li, Yaqi, 2023. "Examining the effects of authenticity fit and association fit: A digital human avatar endorsement model," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).

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