Constructing a conceptual model of purchase behaviour of village shopkeepers – a study of small rural retailers in Eastern India
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DOI: 10.1016/j.jretconser.2015.08.007
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Cited by:
- Ali, Syed Mithun & Rahman, Md. Hafizur & Tumpa, Tasmia Jannat & Moghul Rifat, Abid Ali & Paul, Sanjoy Kumar, 2018. "Examining price and service competition among retailers in a supply chain under potential demand disruption," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 40-47.
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Keywords
Rural unorganized retailer; Purchase behaviour; Developing countries; Structural equation model;All these keywords.
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