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Development of a service continance model with IT service antecedents

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  • Boakye, Kwabena G.
  • McGinnis, Thomas
  • Prybutok, Victor R.
  • Paswan, Audhesh K.

Abstract

This study make provides service marketers, particularly those delivering information technology (IT) related service, with insight to the factors that consumers use when evaluating IT services. We develop a service continuance model that includes the antecedents of the consumer׳s decision to continue using information technology (IT) related services in a B2C service environment. Using data from the smart phone service consumers, a covariance-based structural equation modeling analysis is used to test the research model. Results from our empirical study suggest that the association between service usefulness and service continuation intention is fully mediated by service satisfaction. Though both system-service quality and customer-service quality are positively associated with service satisfaction, consumers of IT related services attach greater importance to system-service quality than to custom service quality. Likewise, the indirect path to service continuation intention is stronger in system-service quality than in customer-service quality. Our findings have practical implication for growing market share in IT related services by recognizing the importance of system-service quality in technology service delivery.

Suggested Citation

  • Boakye, Kwabena G. & McGinnis, Thomas & Prybutok, Victor R. & Paswan, Audhesh K., 2014. "Development of a service continance model with IT service antecedents," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 717-724.
    • Handle: RePEc:eee:joreco:v:21:y:2014:i:5:p:717-724
    DOI: 10.1016/j.jretconser.2014.05.004
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    Cited by:

    1. Liao, Ziqi & Shi, Xinping, 2017. "Web functionality, web content, information security, and online tourism service continuance," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 258-263.
    2. Boakye, Kwabena G. & Natesan, Prathiba & Prybutok, Victor R., 2020. "A correlated uniqueness model of service quality measurement among users of cloud-based service platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    3. Mst. Samanta Nasrin & Ryo Sakiyama, 2022. "Impact of Brand Prominence on Customer Satisfaction: The Moderating Role of Online/Offline Environment," International Business Research, Canadian Center of Science and Education, vol. 15(4), pages 1-58, April.

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