IDEAS home Printed from https://ideas.repec.org/a/eee/joreco/v20y2013i2p165-172.html
   My bibliography  Save this article

The effect of age on shopping orientation—choice orientation types of the ageing shoppers

Author

Listed:
  • Kohijoki, Anna-Maija
  • Marjanen, Heli

Abstract

Traditionally, ageing consumers have been considered and treated as a rather homogeneous group. The appropriateness of this way of conduct is increasingly challenged when the baby-boom generation is reaching the retirement age. In the near future, 55+ consumers will be the dominant consumer segment in Western societies. Therefore, retailers should be more aware of the heterogeneous needs and wants of the “new old†. In the current study, six segments of ageing (55–75 years old) consumers were formed based on choice orientation in the specialty retailing context. The findings were compared to those obtained using the sample of younger (18–54 years old) consumers. The study was based on the household survey collected in Helsinki metropolitan area in 2009. The results indicate that the ageing market is formed of different consumer types which are rather similar to those found among younger age cohorts.

Suggested Citation

  • Kohijoki, Anna-Maija & Marjanen, Heli, 2013. "The effect of age on shopping orientation—choice orientation types of the ageing shoppers," Journal of Retailing and Consumer Services, Elsevier, vol. 20(2), pages 165-172.
  • Handle: RePEc:eee:joreco:v:20:y:2013:i:2:p:165-172
    DOI: 10.1016/j.jretconser.2012.11.004
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969698912001385
    Download Restriction: Full text for ScienceDirect subscribers only

    File URL: https://libkey.io/10.1016/j.jretconser.2012.11.004?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Dychtwald, Ken & Gable, Greg, 1990. "Portrait of a changing consumer," Business Horizons, Elsevier, vol. 33(1), pages 62-73.
    2. Swinyard, William R. & Rinne, Heikki J., 1994. "The six shopping worlds of baby boomers," Business Horizons, Elsevier, vol. 37(5), pages 64-69.
    3. Meneely, Lisa & Strugnell, Chris & Burns, Amy, 2009. "Elderly consumers and their food store experiences," Journal of Retailing and Consumer Services, Elsevier, vol. 16(6), pages 458-465.
    4. Kohijoki, Anna-Maija, 2011. "The effect of aging on consumer disadvantage in grocery retail services among the Finnish elderly," Journal of Retailing and Consumer Services, Elsevier, vol. 18(4), pages 370-377.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Heesup Han & Myong Jae Lee & Wansoo Kim, 2018. "Antecedents of Green Loyalty in the Cruise Industry: Sustainable Development and Environmental Management," Business Strategy and the Environment, Wiley Blackwell, vol. 27(3), pages 323-335, March.
    2. Piha, Samuel & Räikkönen, Juulia, 2017. "When nature calls: The role of customer toilets in retail stores," Journal of Retailing and Consumer Services, Elsevier, vol. 36(C), pages 33-38.
    3. Kuppelwieser, Volker G., 2016. "Towards the use of chronological age in research – A cautionary comment," Journal of Retailing and Consumer Services, Elsevier, vol. 33(C), pages 17-22.
    4. Wu, Ruijuan & Li, Peiyu, 2023. "Continuance intention to use self-delivery boxes: An empirical study in Tianjin, China," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    5. Robert Zniva & Wolfgang Weitzl, 2016. "It’s not how old you are but how you are old: A review on aging and consumer behavior," Management Review Quarterly, Springer, vol. 66(4), pages 267-297, December.
    6. Paul, Justin & Sahadev, Sunil, 2018. "Service failure and problems: Internal marketing solutions for facing the future," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 304-311.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kvalsvik, Fifi, 2022. "Understanding the role of situational factors on online grocery shopping among older adults," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    2. Kuppelwieser, Volker G., 2016. "Towards the use of chronological age in research – A cautionary comment," Journal of Retailing and Consumer Services, Elsevier, vol. 33(C), pages 17-22.
    3. Teller, Christoph & Kotzab, Herbert & Grant, David B., 2012. "The relevance of shopper logistics for consumers of store-based retail formats," Journal of Retailing and Consumer Services, Elsevier, vol. 19(1), pages 59-66.
    4. Grimmer, Louise, 2021. "Drivers and barriers for city shopping: Perspectives from retailers and consumers in regional Australia," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    5. Ivana Pavlić & Katija Vojvodić & Barbara Puh, 2020. "Consumer Segmentation in Food Retailing in Croatia: A Latent Class Analysis," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 32(SI), pages 9-29.
    6. Kohijoki, Anna-Maija, 2011. "The effect of aging on consumer disadvantage in grocery retail services among the Finnish elderly," Journal of Retailing and Consumer Services, Elsevier, vol. 18(4), pages 370-377.
    7. Wu, Ruijuan & Li, Peiyu, 2023. "Continuance intention to use self-delivery boxes: An empirical study in Tianjin, China," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    8. Tirelo Modise Moepswa, 2016. "The Threat of Counterfeit Devices: Complicity vs Vigilance," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 7(1), pages 1-14, February.
    9. Cannas, Rita, 2012. "Contributing to sustainable tourism models. The feasibility study of the Craik’s ecovillage in Scotland," MPRA Paper 39838, University Library of Munich, Germany.
    10. Sheau-Fen, Yap & Sun-May, Leong & Yu-Ghee, Wee, 2012. "Store brand proneness: Effects of perceived risks, quality and familiarity," Australasian marketing journal, Elsevier, vol. 20(1), pages 48-58.
    11. Robert Zniva & Wolfgang Weitzl, 2016. "It’s not how old you are but how you are old: A review on aging and consumer behavior," Management Review Quarterly, Springer, vol. 66(4), pages 267-297, December.
    12. Roberts, James A., 1996. "Green Consumers in the 1990s: Profile and Implications for Advertising," Journal of Business Research, Elsevier, vol. 36(3), pages 217-231, July.
    13. Omar, Maktoba & Tjandra, Nathalia C. & Ensor, John, 2014. "Retailing to the “grey pound†: Understanding the food shopping habits and preferences of consumers over 50 in Scotland," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 753-763.
    14. Martina Zámková & Stanislav Rojík & Martin Prokop & Simona Činčalová & Radek Stolín, 2022. "Czech Consumers’ Preference for Organic Products in Online Grocery Stores during the COVID-19 Pandemic," IJERPH, MDPI, vol. 19(20), pages 1-14, October.
    15. Angell, Robert J. & Megicks, Phil & Memery, Juliet & Heffernan, Troy W., 2014. "Older shopper types from store image factors," Journal of Retailing and Consumer Services, Elsevier, vol. 21(2), pages 192-202.
    16. Goldsmith, Ronald E. & Flynn, Leisa R. & Clark, Ronald A., 2011. "Materialism and brand engagement as shopping motivations," Journal of Retailing and Consumer Services, Elsevier, vol. 18(4), pages 278-284.
    17. Rybaczewska, Maria & Sparks, Leigh, 2020. "Locally-owned convenience stores and the local economy," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    18. Paul M. Torrens, 2023. "Agent models of customer journeys on retail high streets," Journal of Economic Interaction and Coordination, Springer;Society for Economic Science with Heterogeneous Interacting Agents, vol. 18(1), pages 87-128, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joreco:v:20:y:2013:i:2:p:165-172. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.