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A segmentation study of Israeli mall customers

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  • Gilboa, Shaked

Abstract

The study presents a segmentation of Israeli mall customers. The study sets three goals: developing a typology of Israeli mall customers based on their behaviors; examining the socio-demographic profile of each segment; and comparing Israeli customers to customers from other countries. The behaviors in this study are divided into three categories: visiting patterns; motivations for trips to the mall; and activities engaged in during the visit. Data were obtained from 636 Israeli customers. The main findings suggest four groups of customers: Disloyal, Family Bonders, Minimalists and Mall Enthusiasts. The segments were found to differ in socio-demographic characteristics. The study results can serve as a marketing tool for retailers.

Suggested Citation

  • Gilboa, Shaked, 2009. "A segmentation study of Israeli mall customers," Journal of Retailing and Consumer Services, Elsevier, vol. 16(2), pages 135-144.
    • Handle: RePEc:eee:joreco:v:16:y:2009:i:2:p:135-144
    DOI: 10.1016/j.jretconser.2008.11.001
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    References listed on IDEAS

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    1. Wesley, Scarlett & LeHew, Melody & Woodside, Arch G., 2006. "Consumer decision-making styles and mall shopping behavior: Building theory using exploratory data analysis and the comparative method," Journal of Business Research, Elsevier, vol. 59(5), pages 535-548, May.
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    Cited by:

    1. Gilboa, Shaked & Vilnai-Yavetz, Iris, 2010. "Four generations of mall visitors in Israel: A study of mall activities, visiting patterns, and products purchased," Journal of Retailing and Consumer Services, Elsevier, vol. 17(6), pages 501-511.
    2. Reimers, Vaughan, 2013. "Convenience for the car-borne shopper: Are malls and shopping strips driving customers away?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 49(C), pages 35-47.
    3. Chandan Parsad & Sanjeev Prashar & Vijay Sai Tata, 2017. "Understanding nature of store ambiance and individual impulse buying tendency on impulsive purchasing behaviour: an emerging market perspective," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 44(4), pages 297-311, December.
    4. Laura Nistor, 2019. "The Case of Omni-Channel Consumers. A Qualitative Study regarding Students’ Clothing Consumption Habits," Postmodern Openings, Editura Lumen, Department of Economics, vol. 10(3), pages 44-71, September.
    5. Díaz, Asunción & Gómez, Mar & Molina, Arturo & Santos, Jesús, 2018. "A segmentation study of cinema consumers based on values and lifestyle," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 79-89.
    6. Calvo-Porral, Cristina & Lévy-Mangin, Jean-Pierre, 2019. "Profiling shopping mall customers during hard times," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 238-246.
    7. Octavia Cristina Bors, 2019. "The Importance of Image when Developing a Powerful Political Brand," Postmodern Openings, Editura Lumen, Department of Economics, vol. 10(3), pages 72-85, September.
    8. Mora, José-Domingo & González, Eva M., 2016. "Do companions really enhance shopping? Assessing social lift over forms of shopper value in Mexico," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 228-239.
    9. Vilnai-Yavetz, Iris & Tifferet, Sigal, 2015. "A Picture Is Worth a Thousand Words: Segmenting Consumers by Facebook Profile Images," Journal of Interactive Marketing, Elsevier, vol. 32(C), pages 53-69.
    10. Badgaiyan, Anant Jyoti & Verma, Anshul, 2015. "Does urge to buy impulsively differ from impulsive buying behaviour? Assessing the impact of situational factors," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 145-157.
    11. Rezaei, Sajad, 2015. "Segmenting consumer decision-making styles (CDMS) toward marketing practice: A partial least squares (PLS) path modeling approach," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 1-15.

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