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Hybrid strategies as a strategic challenge -- the case of the German automotive industry

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  • Proff, Heike

Abstract

As the pressure of international competition has grown, so too has the demand for hybrid business unit strategies. They combine the competitive advantages of low costs and differentiation. There are both empirical and theoretical arguments for their use. The possibilities and limits of these strategies and their growing importance for different market segments are illustrated with reference to the German automotive industry.

Suggested Citation

  • Proff, Heike, 2000. "Hybrid strategies as a strategic challenge -- the case of the German automotive industry," Omega, Elsevier, vol. 28(5), pages 541-553, October.
    • Handle: RePEc:eee:jomega:v:28:y:2000:i:5:p:541-553
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    References listed on IDEAS

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    1. Rao, Akshay R & Monroe, Kent B, 1996. "Causes and Consequences of Price Premiums," The Journal of Business, University of Chicago Press, vol. 69(4), pages 511-535, October.
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    1. Eren Durmus Ozdemir & Saime Mecikoglu, 2016. "A Case Study on Performance Implications of Hybrid Strategy in Automotive Supplier Industry," International Business Research, Canadian Center of Science and Education, vol. 9(6), pages 31-43, June.
    2. Waidi Adeniyi Akingbad, 2014. "Competitive Strategies and Improved Performance of Selected Nigeria Telecommunication Companies," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 10(4), pages 143-167.
    3. Mas Bambang Baroto Author_Email: mbbaroto@ic.utm.my & Muhammad Madi Bin Abdullah, 2011. "He Application Of Cost, Differentiation And Hybrid Strategy In Business Operations: Will Hybrid Strategy Become The New Competitive Strategy?," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-261, Conference Master Resources.
    4. Ahmed Agyapong & Kofi Amanor & Kofi Poku, 2016. "Antecedents To The Implementation Of Hybrid Strategy In A Dynamic Business Environment — An Econometric Analysis Of Business Decisions In Ghana," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 21(04), pages 1-24, December.
    5. Tavalaei, M. Mahdi & Santalo, Juan, 2019. "Pure versus hybrid competitive strategies in the airport industry," Transportation Research Part A: Policy and Practice, Elsevier, vol. 124(C), pages 444-455.
    6. Claver-Cortés, Enrique & Pertusa-Ortega, Eva M. & Molina-Azorín, José F., 2012. "Characteristics of organizational structure relating to hybrid competitive strategy: Implications for performance," Journal of Business Research, Elsevier, vol. 65(7), pages 993-1002.
    7. Gnoni, M. G. & Iavagnilio, R. & Mossa, G. & Mummolo, G. & Di Leva, A., 2003. "Production planning of a multi-site manufacturing system by hybrid modelling: A case study from the automotive industry," International Journal of Production Economics, Elsevier, vol. 85(2), pages 251-262, August.
    8. Albert Danso & Samuel Adomako & Joseph Amankwah‐Amoah & Samuel Owusu‐Agyei & Renata Konadu, 2019. "Environmental sustainability orientation, competitive strategy and financial performance," Business Strategy and the Environment, Wiley Blackwell, vol. 28(5), pages 885-895, July.
    9. Dirk Ulrich Gilbert & Patrick Heinecke, 2014. "Success Factors of Regional Strategies for Multinational Corporations: Exploring the Appropriate Degree of Regional Management Autonomy and Regional Product/Service Adaptation," Management International Review, Springer, vol. 54(5), pages 615-651, October.
    10. García-Villaverde, Pedro M. & Ruiz-Ortega, María J. & Parra-Requena, Gloria, 2012. "Towards a comprehensive model of entry timing in the ICT industry: Direct and indirect effects," Journal of World Business, Elsevier, vol. 47(2), pages 297-310.
    11. Proff, H., 2002. "Business unit strategies between regionalisation and globalisation," International Business Review, Elsevier, vol. 11(2), pages 231-250, April.

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