Social media retailing in the creator economy
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DOI: 10.1016/j.omega.2023.103014
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Cited by:
- Chen, Qiuyan & Yan, Xin & Bian, Yiwen & Han, Xiaohua, 2025. "Live streaming channel and product assortment with both national and store brand products," Omega, Elsevier, vol. 131(C).
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Keywords
Creator economy; Platform retailing; Content creation; Incentive strategy;All these keywords.
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