Advertising for economic change
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- He, Haoran, 2010. "The Effects of an Environmental Policy on Consumers: Lessons from the Chinese Plastic Bag Regulation," Working Papers in Economics 453, University of Gothenburg, Department of Economics.
- Kokkinaki, Flora, 2000. "Comments on Robert East and Annik Hogg: Advertising for economic change," Journal of Economic Psychology, Elsevier, vol. 21(5), pages 591-598, October.
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