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Why not take a performative approach to entrepreneurship?

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  • Garud, Raghu
  • Gehman, Joel
  • Giuliani, Antonio Paco

Abstract

Among entrepreneurship researchers, there has been growing attention to questions of ontology, epistemology, and axiology. Recently, Packard (2017) advocated an interpretivist approach to entrepreneurship. In this paper, we articulate a performative approach, which offers a far more distributed and emergent view of entrepreneurship as process. In addition to briefly introducing some of the intellectual traditions underlying a performative approach, we highlight important differences between interpretivism and performativity and summarize the implications of taking a performative approach to entrepreneurship.

Suggested Citation

  • Garud, Raghu & Gehman, Joel & Giuliani, Antonio Paco, 2018. "Why not take a performative approach to entrepreneurship?," Journal of Business Venturing Insights, Elsevier, vol. 9(C), pages 60-64.
    • Handle: RePEc:eee:jobuve:v:9:y:2018:i:c:p:60-64
    DOI: 10.1016/j.jbvi.2018.01.001
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    References listed on IDEAS

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    2. Berends, Hans & van Burg, Elco & Garud, Raghu, 2021. "Pivoting or persevering with venture ideas: Recalibrating temporal commitments," Journal of Business Venturing, Elsevier, vol. 36(4).
    3. Patrick Gregori & Patrick Holzmann, 2022. "Entrepreneurial practices and the constitution of environmental value for sustainability," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 3302-3317, November.
    4. Constantinides, Panos & Slavova, Mira, 2020. "From a monopoly to an entrepreneurial field: The constitution of possibilities in South African energy," Journal of Business Venturing, Elsevier, vol. 35(6).
    5. Arun Kumaraswamy & Raghu Garud & Shahzad (Shaz) Ansari, 2018. "Perspectives on Disruptive Innovations," Journal of Management Studies, Wiley Blackwell, vol. 55(7), pages 1025-1042, November.
    6. Rohny Saylors & Amrita Lahiri & Benjamin Warnick & Chandresh Baid, 2023. "Looking Back To Venture Forward: Exploring Idea and Identity Work in Public Failure Narratives," Entrepreneurship Theory and Practice, , vol. 47(2), pages 398-429, March.

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