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Heterogeneity of entrepreneurial opportunities as design artifacts: A business model perspective

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  • Sarooghi, Hessam
  • AdelRastkhiz, Seyedeh Elahe
  • Hornsby, Jeffrey

Abstract

While the growing body of knowledge on entrepreneurship as design has provided a fresh perspective on entrepreneurial opportunities by studying their emergence and development as artifacts, we still lack a coherent understanding of what constitutes variance in opportunity artifacts. In this paper, we discuss why studying variance in opportunity artifacts is important and argue that the business model concept is a suitable and promising locus for conceptualizing such variance. We conclude by offering a research program that positions studying variance in the business model of opportunity artifacts within a design view of the entrepreneurship nexus.

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  • Sarooghi, Hessam & AdelRastkhiz, Seyedeh Elahe & Hornsby, Jeffrey, 2021. "Heterogeneity of entrepreneurial opportunities as design artifacts: A business model perspective," Journal of Business Venturing Insights, Elsevier, vol. 16(C).
    • Handle: RePEc:eee:jobuve:v:16:y:2021:i:c:s235267342100055x
    DOI: 10.1016/j.jbvi.2021.e00277
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