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A comprehensive effort to recruit and retain accounting students

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  • Kaenzig, Rebecca
  • Keller, Rachel

Abstract

This paper describes a series of coordinated and proactive recruitment and retention efforts within the accounting department of a southeastern university. Each semester, recruitment of successful students in Principles of Accounting classes is a departmental priority. The intention is to encourage Principles students to declare a major in accounting. For accounting majors in the junior and senior years, a series of programs is offered for professional development. Each year students are surveyed to gauge the perceived value of the time spent out-of-classroom. The results indicate that the time spent out-of-classroom is beneficial. Most important, the results of our efforts to recruit to the major from Principles classes correlate to previous research that indicates contacting potential majors in the introductory course is crucial.

Suggested Citation

  • Kaenzig, Rebecca & Keller, Rachel, 2011. "A comprehensive effort to recruit and retain accounting students," Journal of Accounting Education, Elsevier, vol. 29(4), pages 315-323.
    • Handle: RePEc:eee:joaced:v:29:y:2011:i:4:p:315-323
    DOI: 10.1016/j.jaccedu.2012.06.008
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    References listed on IDEAS

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    1. Law, David & Shaffer, Raymond J. & Stout, David E., 2009. "Bridging the education–profession gap: The Accounting Student–Practitioner Day (ASPD) program," Journal of Accounting Education, Elsevier, vol. 27(3), pages 133-146.
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    Cited by:

    1. Mahdi Salehi, 2013. "A Study Of The Gap Between The Expected Specialized Skills Of Accounting Graduates And Actual Level In Iran," Far East Journal of Psychology and Business, Far East Research Centre, vol. 12(2), pages 10-33, July.
    2. Apostolou, Barbara & Dorminey, Jack W. & Hassell, John M. & Watson, Stephanie F., 2013. "Accounting education literature review (2010–2012)," Journal of Accounting Education, Elsevier, vol. 31(2), pages 107-161.

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