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Expanding your accounting classroom with digital video technology

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  • Holtzblatt, Mark
  • Tschakert, Norbert

Abstract

In the past, many activities of accounting professors were restricted or confined by their classroom walls. Bringing in guest speakers, taking students on field trips and teaching students off-campus (either locally or globally) were extraordinary efforts that required significant organization. Today, numerous technological advancements in communication infrastructure, equipment and online tools greatly facilitate such initiatives. Outside experts can now visit the classroom, students can explore or collaborate in distant places and professors can extend the geographical reach of their lessons simply via the means of digital video technology. Based on our 2010 Conference on Teaching and Learning in Accounting (CTLA) Master Class, we share our experiences in exploring the use of digital video in teaching accounting and explain how numerous accounting professors are taking advantage of the capabilities afforded by digital video technologies. Online video clips, student video projects, and online video lecture recordings hold great promise for accounting education. We have created a website that complements and demonstrates the teaching ideas presented in this article and that facilitates video integration into accounting courses. We discuss the pedagogical benefits of using video, including those from general education and accounting literature. The article concludes with suggestions for how accounting faculty can keep current with video technology, areas for future accounting research and a call to action for accounting educators. Our work with digital video technology has led to the 2011 American Accounting Association (AAA) Innovation in Accounting Education Award as well as the 2010 Canadian Academic Accounting Association (CAAA) Howard Teall Innovation in Accounting Education Award.

Suggested Citation

  • Holtzblatt, Mark & Tschakert, Norbert, 2011. "Expanding your accounting classroom with digital video technology," Journal of Accounting Education, Elsevier, vol. 29(2), pages 100-121.
    • Handle: RePEc:eee:joaced:v:29:y:2011:i:2:p:100-121
    DOI: 10.1016/j.jaccedu.2011.10.003
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    References listed on IDEAS

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    1. Laurie Webb & Paul De Lange & Brendan O'Connell, 2009. "A Programme to Expose Students to Senior Executives in the World of Accounting: An Innovative Learning Method," Accounting Education, Taylor & Francis Journals, vol. 18(2), pages 183-205.
    2. Unknown, 2010. "In Memory Of Professor Dr. Milan A. Furundzic," Economics of Agriculture, Institute of Agricultural Economics, vol. 57(2).
    3. Donald Wygal, 2009. "Building Community: The Conference on Teaching and Learning in Accounting," Accounting Education, Taylor & Francis Journals, vol. 18(1), pages 99-101.
    4. Wan Tang & Guoxin Zuo & Hua He, 2011. "Double-smoothing for varying coefficient models," Journal of Nonparametric Statistics, Taylor & Francis Journals, vol. 23(4), pages 917-926.
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    Cited by:

    1. Vincent Bicudo de Castro & Bhavani Sridharan & Kim Watty & Maryam Safari, 2021. "The impact of learner engagement on performance outcomes: a longitudinal study in accounting education," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 61(S1), pages 1639-1664, April.
    2. Husam Aldamen & Rajab Al-Esmail & Janice Hollindale, 2015. "Does Lecture Capturing Impact Student Performance and Attendance in an Introductory Accounting Course?," Accounting Education, Taylor & Francis Journals, vol. 24(4), pages 291-317, August.
    3. Apostolou, Barbara & Dorminey, Jack W. & Hassell, John M. & Watson, Stephanie F., 2013. "Accounting education literature review (2010–2012)," Journal of Accounting Education, Elsevier, vol. 31(2), pages 107-161.
    4. Fred Phillips & Norman T. Sheehan, 2013. "Modeling Accounting Workplace Interactions with Text‐to‐Video Animation," Accounting Perspectives, John Wiley & Sons, vol. 12(1), pages 75-87, March.
    5. D'Aquila, Jill M. & Wang, Daphne & Mattia, Angela, 2019. "Are instructor generated YouTube videos effective in accounting classes? A study of student performance, engagement, motivation, and perception," Journal of Accounting Education, Elsevier, vol. 47(C), pages 63-74.
    6. Watson, Marcia Weidenmier & Klamm, Bonnie K. & Segovia, Joann & Lehman, Mark W., 2016. "Enterprise system case using Microsoft Dynamics GP via DynamicsCloud," Journal of Accounting Education, Elsevier, vol. 37(C), pages 67-92.
    7. Watty, Kim & McKay, Jade & Ngo, Leanne, 2016. "Innovators or inhibitors? Accounting faculty resistance to new educational technologies in higher education," Journal of Accounting Education, Elsevier, vol. 36(C), pages 1-15.

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