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Product market strategy and corporate policies

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  • Hajda, Jakub
  • Nikolov, Boris

Abstract

We examine how product life cycle affects investment and financing by estimating an industry equilibrium model that embeds product portfolio characteristics. In the model, firms trade off higher profitability of newer products versus product introduction costs. Using product-level data, we find that the product dimension is critical in quantitatively explaining cash flow dynamics, corporate policies, and industry structure. We show that product introductions and capital investment are complements and that product dynamics incentivize preserving more debt capacity. Our estimates reveal that product life cycle is more pronounced for firms with smaller and more concentrated product portfolios as well as those with high product variety.

Suggested Citation

  • Hajda, Jakub & Nikolov, Boris, 2022. "Product market strategy and corporate policies," Journal of Financial Economics, Elsevier, vol. 146(3), pages 932-964.
    • Handle: RePEc:eee:jfinec:v:146:y:2022:i:3:p:932-964
    DOI: 10.1016/j.jfineco.2022.09.003
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    1. Matthew Spiegel, 2023. "For corporate finance to truly advance we need more genuinely testable models," The Financial Review, Eastern Finance Association, vol. 58(4), pages 657-661, November.

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    More about this item

    Keywords

    Product market strategy; Product life cycle; Investment; Capital structure; Structural estimation;
    All these keywords.

    JEL classification:

    • G31 - Financial Economics - - Corporate Finance and Governance - - - Capital Budgeting; Fixed Investment and Inventory Studies
    • G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill

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