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Perceived uncertainty and behavioral logic: Temporality and unanticipated consequences in the new venture creation process

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  • Jiang, Yi
  • Tornikoski, Erno T.

Abstract

In this study, drawing on effectuation theory, we combine analytical strategies for process data to examine inductively and theorize how founder teams' perceptions of uncertainty and behavioral logics develop during new venture creation processes. The results reveal four phases and suggest a possible evolution from a causal conditional relationship between perceived uncertainty and behavioral logics to an integrative relationship. We bring to light the notion of temporality and unanticipated consequences, discuss their central roles in perceived uncertainty, effectuation, and causation, and offer revelatory insights into why and when effectuation is used in relation to uncertainty and entrepreneurial action.

Suggested Citation

  • Jiang, Yi & Tornikoski, Erno T., 2019. "Perceived uncertainty and behavioral logic: Temporality and unanticipated consequences in the new venture creation process," Journal of Business Venturing, Elsevier, vol. 34(1), pages 23-40.
    • Handle: RePEc:eee:jbvent:v:34:y:2019:i:1:p:23-40
    DOI: 10.1016/j.jbusvent.2018.06.002
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    More about this item

    Keywords

    Unanticipated consequence; Temporality; Perceived uncertainty; Effectuation; Entrepreneurial action; New venture creation process;
    All these keywords.

    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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