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Employment background influence on social media usage in the field of European project management and communication

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  • Pivec, Maja
  • Maček, Anita

Abstract

Social Media is playing an important role in project work. Social Media Tools enable communication to and with stakeholders and support dissemination, thus adding to the sustainability of the project's results. The presented study was conducted with the aim to analyze the personal social media preferences and opinions, as well as social media features and their usage within projects. With a sample size of 137 answers from across Europe, all the respondents were employed people who are actively involved and participating in EU projects. The survey questionnaire had two parts: Part 1. Social media preferences and opinions. Part 2. Social media usage for project purposes. The results indicate the importance of social media for project related work and communication. The analysis shows gender differences when using Facebook for project work, but no gender differences were found when using other social media. In addition, we found statistically significant differences of social media usage and opinion in relation to the employment sector of the respondents.

Suggested Citation

  • Pivec, Maja & Maček, Anita, 2019. "Employment background influence on social media usage in the field of European project management and communication," Journal of Business Research, Elsevier, vol. 94(C), pages 280-289.
    • Handle: RePEc:eee:jbrese:v:94:y:2019:i:c:p:280-289
    DOI: 10.1016/j.jbusres.2018.03.021
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    1. Mike Thelwall, 2008. "Social networks, gender, and friending: An analysis of MySpace member profiles," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 59(8), pages 1321-1330, June.
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    1. Jaffar Abbas & Jaffar Aman & Mohammad Nurunnabi & Shaher Bano, 2019. "The Impact of Social Media on Learning Behavior for Sustainable Education: Evidence of Students from Selected Universities in Pakistan," Sustainability, MDPI, vol. 11(6), pages 1-23, March.
    2. Lim, Xin-Jean & Cheah, Jun-Hwa & Ng, Siew Imm & Kamal Basha, Norazlyn & Liu, Yide, 2021. "Are men from Mars, women from Venus? Examining gender differences towards continuous use intention of branded apps," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    3. Cheng, Colin C.J. & Shiu, Eric C., 2020. "What makes social media-based supplier network involvement more effective for new product performance? The role of network structure," Journal of Business Research, Elsevier, vol. 118(C), pages 299-310.

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