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Language divergence in service encounters: Revisiting its influence on word-of-mouth

Author

Listed:
  • Balaji, M.S.
  • Roy, Sanjit Kumar
  • Lassar, Walfried M.

Abstract

Research on language accommodation highlights the significance of accommodating customers' language requirements during service encounters. This replication study reinvestigates whether language divergence influences word-of-mouth intentions in a continuously-provided service of retail banking. Specifically, this study examines the relationships among language divergence, interaction quality, relationship quality, and positive word-of-mouth intentions. Consistent with previous research, study findings show that customers served in their second language perceive interactions with a service provider to be less responsive, adversely affecting positive word-of-mouth intentions. Additionally, language divergence has a negative influence on customer perception of information quality and empathy with a service provider, which affects the quality of the relationship customers have with the service provider. These results extend the understanding of the process by which language divergence affects positive word-of-mouth intentions.

Suggested Citation

  • Balaji, M.S. & Roy, Sanjit Kumar & Lassar, Walfried M., 2017. "Language divergence in service encounters: Revisiting its influence on word-of-mouth," Journal of Business Research, Elsevier, vol. 72(C), pages 210-213.
    • Handle: RePEc:eee:jbrese:v:72:y:2017:i:c:p:210-213
    DOI: 10.1016/j.jbusres.2016.07.015
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    References listed on IDEAS

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    1. Van Vaerenbergh, Yves & Holmqvist, Jonas, 2014. "Examining the relationship between language divergence and word-of-mouth intentions," Journal of Business Research, Elsevier, vol. 67(8), pages 1601-1608.
    2. Easley, Richard W. & Madden, Charles S. & Dunn, Mark G., 2000. "Conducting Marketing Science: The Role of Replication in the Research Process," Journal of Business Research, Elsevier, vol. 48(1), pages 83-92, April.
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    Cited by:

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    7. Holmqvist, Jonas & Van Vaerenbergh, Yves & Lunardo, Renaud & Dahlén, Micael, 2019. "The Language Backfire Effect: How Frontline Employees Decrease Customer Satisfaction through Language Use," Journal of Retailing, Elsevier, vol. 95(2), pages 115-129.
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    9. Liao, Junyun & Chen, Jiawen & Zhao, Haichuan & Li, Muhua, 2023. "Fanning the flames: Transmitting negative word of mouth of rival brands," Journal of Business Research, Elsevier, vol. 154(C).

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