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Auxiliary theories as translation mechanisms for measurement model specification

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  • Sajtos, Laszlo
  • Magyar, Bertalan

Abstract

The translation of concepts into constructs and measurable indicators is rarely a straightforward exercise in any research context. However, while other social sciences, like sociology, consider a range of measurement models, marketing studies tend to focus on a dichotomous choice between reflective and formative measurement models only. Although, measurement scholars offer a diverse and often conflicting set of decision factors, these criteria usually further reinforce the choice between only the two measurement models. This ritualistic behavior calls for a change and thus, by drawing on the concept of auxiliary theory, this study represents measurement model specification as a translation process, in contrast to the previously proposed “decision criteria” approach. The newly developed framework aims to promote a more imaginative approach to measurement model selection combined with the need for a more explicit articulation and documentation of this translation process in academic articles.

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  • Sajtos, Laszlo & Magyar, Bertalan, 2016. "Auxiliary theories as translation mechanisms for measurement model specification," Journal of Business Research, Elsevier, vol. 69(8), pages 3186-3191.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:8:p:3186-3191
    DOI: 10.1016/j.jbusres.2015.12.007
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    References listed on IDEAS

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    Cited by:

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    2. Henseler, Jörg & Schuberth, Florian, 2020. "Using confirmatory composite analysis to assess emergent variables in business research," Journal of Business Research, Elsevier, vol. 120(C), pages 147-156.

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