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Clothing disposal in a collectivist environment: A mixed methods approach

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  • Cruz-Cárdenas, Jorge
  • González, Reyes
  • Teresa del Val Núñez, M.

Abstract

Although consumers' clothing-disposal behavior is of considerable interest, studies thus far focus only on developed, individualistic societies. This study aims to contribute to the topic by discussing clothing-disposal behavior in the developing, collectivist society of Ecuador, a Latin American country. This study uses a mixed methods exploratory approach to understand the variables that determine the quantity of clothes that consumers dispose of from their households. Five themes arise from the qualitative results: gender, the purchase and receipt of clothing, collectivism at the personal level, the tendency to retain clothing, and the method and frequency of disposal. This study further supports these themes and their respective hypotheses in the quantitative phase.

Suggested Citation

  • Cruz-Cárdenas, Jorge & González, Reyes & Teresa del Val Núñez, M., 2016. "Clothing disposal in a collectivist environment: A mixed methods approach," Journal of Business Research, Elsevier, vol. 69(5), pages 1765-1768.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:5:p:1765-1768
    DOI: 10.1016/j.jbusres.2015.10.052
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    References listed on IDEAS

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    1. Thompson, Craig J & Locander, William B & Pollio, Howard R, 1989. "Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(2), pages 133-146, September.
    2. Cross, Samantha N.N. & Gilly, Mary C., 2014. "Consumption compromises: Negotiation and unification within contemporary families," Journal of Business Research, Elsevier, vol. 67(4), pages 449-456.
    3. Cruz-Cárdenas, Jorge & González, Reyes & del Val Núñez, M. Teresa, 2015. "The use of disliked gifts from a consumer behavior perspective," Journal of Business Research, Elsevier, vol. 68(7), pages 1635-1637.
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    Cited by:

    1. Emine Sarigöllü & Chenxuan Hou & Myriam Ertz, 2021. "Sustainable product disposal: Consumer redistributing behaviors versus hoarding and throwing away," Business Strategy and the Environment, Wiley Blackwell, vol. 30(1), pages 340-356, January.
    2. Cruz-Cárdenas, Jorge & del Val Núñez, M. Teresa, 2016. "Clothing disposition by gifting: Benefits for consumers and new consumption," Journal of Business Research, Elsevier, vol. 69(11), pages 4975-4979.
    3. Krishen, Anjala S. & Raschke, Robyn L. & Close, Angeline G. & Kachroo, Pushkin, 2017. "A power-responsibility equilibrium framework for fairness: Understanding consumers' implicit privacy concerns for location-based services," Journal of Business Research, Elsevier, vol. 73(C), pages 20-29.

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