How to sell in diverse markets? A two-level approach to industry factors and selling factors for explaining firm profitability
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DOI: 10.1016/j.jbusres.2015.10.097
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- Khan, Asad & Rezaei, Sajad & Valaei, Naser, 2022. "Social commerce advertising avoidance and shopping cart abandonment: A fs/QCA analysis of German consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
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Keywords
Firm profitability; Sales strategy; Industry factors; FsQCA; Two-level approach;All these keywords.
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