The local brand representative in reseller networks
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DOI: 10.1016/j.jbusres.2016.01.046
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- Ageeva, Elena & Melewar, T.C. & Foroudi, Pantea & Dennis, Charles & Jin, Zhongqi, 2018. "Examining the influence of corporate website favorability on corporate image and corporate reputation: Findings from fsQCA," Journal of Business Research, Elsevier, vol. 89(C), pages 287-304.
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Keywords
Brand representative; Complexity theory; Reseller brand loyalty; Reseller brand preference; Reseller networks;All these keywords.
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