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Business legacy planning for mega events: The case of the 2022 World Cup in Qatar

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  • Kaplanidou, Kyriaki (Kiki)
  • Al Emadi, Ahmed
  • Sagas, Michael
  • Diop, Abdoulaye
  • Fritz, Gerald

Abstract

This study aimed to explore the processes of business networking which lays the foundation for business legacy outcomes initiated by the award of a mega event in a region. Building on the work of Spilling (1996) on mega event business impacts, we interviewed 24 stakeholders in Qatar from sport organizations about business planning and impacts of the 2022 World Cup in Qatar. Qualitative data analysis revealed a process that involved a relationship between certain factors. For example, country context factors included political, religious and cultural elements. These country context factors can create business drivers and barriers that lead to sustainable business networking event legacy outcomes. Drivers and barriers included networking complexity factors, speed of internationalization, and country constraints. Targeted sustainable business networking legacy outcomes involved cultural change, innovation, social and human capital development and re-positioning of the country in the business world.

Suggested Citation

  • Kaplanidou, Kyriaki (Kiki) & Al Emadi, Ahmed & Sagas, Michael & Diop, Abdoulaye & Fritz, Gerald, 2016. "Business legacy planning for mega events: The case of the 2022 World Cup in Qatar," Journal of Business Research, Elsevier, vol. 69(10), pages 4103-4111.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:10:p:4103-4111
    DOI: 10.1016/j.jbusres.2016.03.041
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    Cited by:

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    2. Stocker, Volker & Whalley, Jason, 2019. "Who replies to consultations, and what do they say? The case of broadband universal service in the UK," Telecommunications Policy, Elsevier, vol. 43(8), pages 1-1.
    3. Thadeu Gasparetto & Angel Barajas, 2020. "Management in a complex scenario: World Cup, alternative stadiums and demand for tickets," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 41(6), pages 1071-1083, September.
    4. Holzmayer, Florian & Schmidt, Sascha L., 2020. "Dynamic managerial capabilities, firm resources, and related business diversification – Evidence from the English Premier League," Journal of Business Research, Elsevier, vol. 117(C), pages 132-143.
    5. Btool H. Mohamed & Mustafa Disli & Mohammed bin Saleh Al-Sada & Muammer Koç, 2022. "Investigation on Human Development Needs, Challenges, and Drivers for Transition to Sustainable Development: The Case of Qatar," Sustainability, MDPI, vol. 14(6), pages 1-26, March.
    6. María Huertas González-Serrano & Vicente Añó Sanz & Rómulo Jacobo González-García, 2020. "Sustainable Sport Entrepreneurship and Innovation: A Bibliometric Analysis of This Emerging Field of Research," Sustainability, MDPI, vol. 12(12), pages 1-26, June.
    7. Abel Meza Talavera & Sami G. Al-Ghamdi & Muammer Koç, 2019. "Sustainability in Mega-Events: Beyond Qatar 2022," Sustainability, MDPI, vol. 11(22), pages 1-27, November.

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